Defining the Data Lake
“Big data” is an idea as much as a particular methodology or technology, yet it’s an idea that is enabling powerful insights, faster and better decisions, and even business transformations across many industries. In general, big data can be characterized as an approach to extracting insights from very large quantities of structured and unstructured data from varied sources at a speed that is immediate (enough) for the particular analytics use case.
Published By: Tenable
Published Date: Aug 07, 2018
"Tenable Research’s analysis shows that how the race begins is a key indicator of how it will end. But, security teams have the power to reclaim the advantage by developing a risk-centric mindset and more agile vulnerability management.
Download the report now to:
- Find out more about Tenable Research’s analysis of the 50 most prevalent vulnerabilities
- Get recommendations on how to reduce the attacker’s seven-day window of opportunity
- Learn how real-world threat actor activity can be leveraged to prioritize vulnerabilities for remediation and mitigate the attacker’s first-mover advantage"
Profitability is the oil in your agency’s engine. Without it your agency could get by for a little while, but eventually it would lose momentum and stall. Ensuring agency profitability isn’t as difficult as it may seem. In this eGuide, you will find 10 actions that you can take immediately to turn your agency into a well-oiled profitability machine
Published By: Lookout
Published Date: Mar 28, 2018
Mobile devices have rapidly become ground zero for a wide spectrum of risk that includes malicious targeted attacks on devices and network connections, a range of malware families, non-compliant apps that leak data, and vulnerabilities in device operating systems or apps.
Read the four mobile security insights CISOs must know to prepare for a strategic conversation with the CEO and board about reducing mobile risks and the business value associated with fast remediation of mobile security incidents.
As more pressure is placed on the finance team to provide meaningful insights more frequently, it is becoming increasingly necessary to speed up business processes, as well as have immediate access to the most up-to-date information. The traditional expense reporting process is a drain from both perspectives.
Using software to manage employee expenses can provide a more efficient means of managing the process, however most solutions are simply a digital version of the traditional paper process. This can limit the amount of time savings you can gain.
This paper will demonstrate the time savings you can accomplish by implementing a real time expense reporting solution versus one that relies on employee generated expense reports.
"Uncover the Business Impact of Managing Risky Web Content
Download this white paper to learn:
How to safely manage ""uncategorized"" websites when sites are unknown to the secure web gateway (SWG) policies, which are largely based on website categories, such as news, entertainment, weather, social media, etc.
The cost implications of securing web content, including staffing, clean-up and risk mitigation
Isolation - a new technique for malware prevention to maintain end user & IT staff productivity
Administrators can either be lenient in allowing access to uncategorized sites, increasing malware risk, or deny access and deprive employees of necessary information. There are hidden costs to both approaches.
A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Businesses expect IT management to demonstrate their contributions to end-user benefits and the bottom line while addressing immediate needs and long-term performance management goals. This white paper presents IT2020, a new performance management paradigm for meeting both of these expectations.
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
Published By: BitGravity
Published Date: Dec 17, 2009
This paper outlines the seven essential buying criteria that every decision-maker needs to consider when making a decision on a video delivery provider. These buying criteria are shared across the gamut of small, video-centric startups and established, familiar media giants.
Published By: StrongMail
Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Published By: StrongMail
Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
With the current state of the economy, IT executives are being asked to stretch their budgets in order to keep their businesses profitable. In 2008, Median IT spending per user fell to $6,667 from the previous year's $7,397, according to Computer Economics. This represents a 6.2% reduction, consistent with the fact that IT managers were supporting an increasing number of users without corresponding increases in IT spending. IT spend continued to decline in 2009 and uncertainty and caution is still prevalent in 2010.
Published By: OneUpWeb
Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
Published By: Cantaloupe
Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Published By: Cantaloupe
Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all.
This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond.
Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Published By: Mindfire
Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.