Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
Published By: Google Apigee
Published Date: Feb 01, 2019
We all use APIs every day. The demands of digital transformation, and the related need for platforms and ecosystems, make it essential to manage APIs throughout their life cycle. We identify the pros and cons of a wide range of API management vendors and offerings, to help you make the right choice.
Published By: Sitecore
Published Date: Aug 05, 2009
Organizations see Web content management as a pivotal solution component in driving new business value. Use this Magic Quadrant to understand the fresh vitality in the WCM market and how Gartner rates the leading vendors and their packaged products.
Published By: SAP Hybris
Published Date: Oct 26, 2017
Gartner’s Magic Quadrant for Digital Commerce, which 21 digital commerce platforms naming SAP Hybris Commerce Cloud as a leader for both B2C and B2B Businesses
The network is the foundation of robust security, and the critical network security element is the firewall. For that reason, Cisco has been committed to delivering a next-generation firewall that can stop threats at the edge and focus on security efficacy. Those efforts are paying off in substantial momentum, and market observers are taking note.
Cisco has been named a leader in the 2018 Gartner Magic Quadrant for Enterprise Network Firewalls.
Beginning with our world-class threat-intelligence organization, Talos - the Cisco NGFW stands out from the competition. It goes beyond prevention and gives visibility into potentially malicious file activity across users, hosts, networks, and infrastructure. It saves you time and enables automation using our integrated architecture.
No other firewall vendor have the strength and breadth of networking and security capabilities that Cisco offers. Learn More about it by downloading Gartner’s 2018 Magic Quadrant for Enterprise Network Firewalls.
WAN edge infrastructure is changing rapidly as I&O leaders responsible for networking face dynamic business requirements, including new application architectures and on-premises and cloud-based deployment models. I&O leaders can use this research to identify vendors that best fit their requirements. By year-end 2023, more than 90% of WAN edge infrastructure refresh initiatives will be based on virtualized customer premises equipment (vCPE) platforms or software-defined WAN (SD-WAN) software/appliances versus traditional routers (up from less than 40% today).
Hyperconverged infrastructure solutions are making substantial inroads into a broader set of use cases and deployment options, but limitations exist. I&O leaders should view HCI solutions as tools in the toolbox, rather than panaceas for all IT infrastructure problems.
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Within the next 12 months, solid-state arrays will improve in performance by a factor of 10, and double in density and cost-effectiveness, therefore changing the dynamics of the storage market. This Magic Quadrant will help IT leaders better understand SSA vendors' positioning in the market.
The Gartner Magic Quadrant for General-Purpose Disk Arrays is intended to help IT leaders better understand general-purpose disk array vendors' relative positioning in the market. In their 2017 report, Gartner places Hewlett Packard Enterprise (HPE) in the Leaders quadrant. HPE 3PAR StoreServ, HPE Nimble Storage and HPE XP7 represent HPE’s offerings in the general-purpose disk array market.
Published By: Zendesk
Published Date: Jun 29, 2018
In the global market for customer service software, Zendesk is once again recognized as a leader in the 2018 Gartner Magic Quadrant for the CRM Customer Engagement Center.
Every year, Gartner conducts a thorough analysis of service providers in the customer service and support application space. We believe the Gartner Magic Quadrant for the CRM Customer Engagement Center report provides valuable information for business leaders who seek technology solutions for interacting and engaging with their customers.
Zendesk can again be found in the 2018 report’s Leader quadrant, which we consider a reflection of the success of our 125,000 customers, including enterprise clients like Airbnb, Tesco, and the University of Tennessee. The past year alone has included a number of significant milestones for us, including the release of AI-enhanced features for self-service and surpassing $500 million run rate in revenue. As our customer base continues to grow, we strive to be a dynamic vendor for bus
Contact center infrastructure vendors continue to expand their solution offerings to include broader feature sets, including omnichannel routing, and alternative delivery models. Companies should evaluate vendors' technology and ability to deliver in relevant regions.
ITSM tools automate the tasks and workflows associated with the management and delivery of quality IT services to the business. In its 2015 Magic Quadrant for IT Service Support Management Tools, Gartner compares 10 vendors on the vision and execution.
WAN optimization increasingly resembles a mature market with increasing feature standardization. Vendor innovation is focused on supporting new application types and deployment options, with WAN optimization migrating toward more diverse platforms or to a WAN cloud.
Organizations are constantly turning to IT solutions to streamline their operations and processes and gain efficiencies. Business Process Management solutions is one area gaining traction inside enterprises as they look to making their workflow more effective and more capable to an ever changing business environment. According to Gartner, BPM-platform-based case management frameworks are configurable "apps" meant to help solution architects accelerate the delivery of unique and flexible case management solutions. Gartner evaluated 11 providers in this growing market segment including Pegasystems.
Download this Gartner Magic Quadrant analysis for BPM platform-based case management frameworks and gain a better understanding of the solutions offered by each BPM vendor.
Adapting to changing market dynamics is not easy for any enterprise-class organization. To stay competitive, companies not only must adapt different go to market and customer service strategies but also embrace internal business process and workflow changes, which in many cases can be more difficult. Enter Intelligent Business Process Management Suites (iBPMS). According to Gartner, iBPMS compress the observation-to-action-to-outcome cycle, and help business transformation leaders, business process directors and solution architects establish a fluid capability to handle big change. Gartner evaluated 15 iBPMS vendors including Pegasystems.
Download this Gartner Magic Quadrant analysis and gain a better understanding evolving iBPMS market and the solutions offered by each iBPMS vendor.
IT leaders working on customer service projects must display an incredible amount of diligence. An organization’s CRM system has become its lifeline to customers, but as customer needs evolve so has the requirements of CRM. According to Gartner, today’s CRM solution must include a laundry list of capabilities outside its traditional core functionality including: native mobile support of the vendor's customer service and support business applications; real-time analytics; industry-specific functionality and workflow; context mining of voice and text; scalable cloud-based systems; social media engagement; suggested next agent action; multimodal capabilities, such as chat within mobile self-service; and even co-browsing. Gartner surveyed the CRM field and evaluated each vendor including Pegasystems.
Download this Gartner Magic Quadrant analysis and gain a better understanding each vendors’ CRM Customer Engagement Center solutions.
Web content management now constitutes mission-critical software to help drive successful communications with customers. Application leaders focused on enabling effective digital experiences should use this document to help them in selecting the most appropriate vendor and solution.
Marketing leaders will find a host of new vendors in this year's Magic
Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Marketing leaders are asking their analytics teams to provide better insights
into customers, prospects and journeys, and a more accurate assessment
of the impact of marketing tactics. Use this research to find a digital
marketing analytics tool to support your needs.
This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data
science practitioners, and other digital marketing leaders involved in the selection of systems to
support marketing analytics requirements.
Marketing leaders are asking their analytics teams to provide better insights
into customers, prospects and journeys, and a more accurate assessment
of the impact of marketing tactics. Use this research to find a digital
marketing analytics tool to support your needs.
Vendors from advertising, marketing automation and analytics are racing to
deliver personalized digital marketing at scale. Marketing leaders need a
system that can integrate and coordinate data and activities across
channels, devices and contexts, continuously and in real time.