Published By: Emarsys
Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
There’s strong evidence organizations are challenged by the opportunities presented by external information sources such as social media, government trend data, and sensor data from the Internet of Things (IoT). No longer content to use internal databases alone, they see big data resources augmented with external information resources as what they need in order to bring about meaningful change. According to a September 2015 global survey of 251 respondents conducted by Harvard Business Review Analytic Services, 78 percent of organizations agree or strongly agree that within two years the use of externally generated big data will be “transformational.” But there’s work to be done, since only 21 percent of respondents strongly agree that external data has already had a transformational effect on their firms.
Published By: Cisco EMEA
Published Date: Jun 01, 2018
Digital transformation has arrived, and it’s creating unprecedented opportunities for companies of all sizes to become market leaders through the evolution of business processes and the creation of new products and services. Organizations that master digital transformation will see a dramatic increase in revenues and profitability by converging people, processes and technologies; those that do not will struggle to survive. Evidence of this is clear to see by looking at the churn in the biggest
companies in the world. For example, a Capgemini study found that since 2000, 52% of the Fortune 500 has disappeared through acquisitions or bankruptcies. The study also found that digital organizations control 70% of market share in all industries today. Therefore, making the shift to a digital business must be a top initiative for IT and business leaders.
Download this whitepaper to see how Cisco has become the Market Share Leader in Online Meetings.
Sure, ROI calculators help distill anecdotal evidence and analyze cost savings associated with travel, but it usually goes something like this: total hours spent traveling + cost of hotel, rental car, and food divided by the number of meeting hours. Well, at least that’s one version.
No matter the final number, the ROI total savings on cost of travel is only part of the story. Calculating the true ROI of video conferencing combines facts with real-life tangibles to help you understand and quantify your investment.
Everybody has their favorite apps. But can you name even three mobile websites you like? We can’t. it’s because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That’s a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you don’t own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
Published By: Lumeris
Published Date: Aug 04, 2014
For health plans, health systems and delegated payer operations, or health systems wanting to become their own payer, Lumeris’ turnkey outsourcing offers expert support to design, build, operate, measure, and optimize value-based health plan operations that can drive clinical and financial excellence. This can be evidenced by our ability to help clients achieve higher revenue, lower costs, higher market share, and meeting mandates for medical cost ratio contained in the Patient Protection and Affordable Care Act.
Is the CIO a bridge builder, the engineer who designs the bridge, or the forecaster of the bridge’s toll revenues? The answer is that the CIO’s role is a combination of all of these functions. Recent evidence shows that CIOs have a need and a desire to transform from fulfilling functional, technology-operations roles into being strategic change agents who foster business growth. To understand what is driving the evolution of the CIO, IDG and Workday teamed up and studied data culled from IDG’s “2016 State of the CIO” research.
Through a collaborative, groundbreaking study with three prominent U.S. business schools, Senn Delaney has discovered that people who operate from a unique set of three core principles consistently perform at the top 10 percent of performance ratings. The joint study and subsequent research and surveys led to creation of our new, evidence-based, practical performance model that can be taught, practiced, reinforced, applied and measured.
Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
Get the white paper "Mastering the Complexity of Revenue Management" to learn:
• 5 specific steps you can take to ensure better compliance, improved visibility, and lower costs.
• 9 key revenue management technology requirements that decision makers can't afford to miss.
• Why Vendor Specific Objective Evidence (VSOE) is worrying more and more revenue managers and what you need to do about it.
• 7 benefits that optimized revenue management brings to your organization, including accelerated closing, reduced revenue leakage, and forecasting visibility.
HR processes are changing. And, with the global skills crisis, HR Directors are struggling to attract and retain the best talent. Their departments are in flux, and 77% of organisations report a perceived lack of strategic value from HR.* If you’re going to win the war for talent, your organisation will need to make a radical change. It must transform its HR and become a People Company, utilising people data and analytics to make decisions based on real evidence. This will improve the way you interact with current and future employees, providing great workforce experiences. The result will be a more committed and engaged workforce, and increased interest in joining your organisation. From a business perspective too, you’ll benefit through higher levels of productivity, efficiency and improved performance and engagement.
This one-page interview describes the importance of providing clinicians with access to evidence-based information and discusses how artificial intelligence can help deliver that information quickly at the point-of-care.
The Internet of Things (IoT) stands to benefit a number of key public sector subverticals, particularly public safety, because it will be leveraged to enhance real-time situational awareness, improve response times and safety, function as a force multiplier, help minimize operational expenditures, and facilitate evidence-based operations and real-time safety decisions.
The following questions were posed by Cisco to Dr. Alison Brooks, research director, on behalf of Cisco's customers.
New headlines provide ongoing evidence that IT Security teams are losing the battle against attackers, reinforcing the need to address the security of enterprise applications.This Analyst Insight reviews several practical steps you can take to get started now.
InOrder by Elsevier is an intuitive, cloud-based order set solution that enables physicians, clinicians and informaticists to manage order sets in a collaborative environment. The Adaptive Terminology Platform enables localization and bi-directional integration with the EMR/CPOE.
As cams and digital video become more critical to law enforcement, their success will be in large part dependent on the ability to efficiently store and access that data. In this case study we look at Novus Insight, a leading integrator of managed video storage for law enforcement agencies, and their decision to use Wasabi Hot Cloud Storage. Novus is tasked with helping law enforcement manage the massive volumes of digital video evidence that body and dash cams are creating. Not a simple proposition for these budget and resource constrained public agencies. After surveying the available options Novus found going with Wasabi an easy choice. Wasabi’s revolutionary storage technology allows for an unprecedented combination of speed, affordability and security. It not only brings Novus the instantly scalable cloud solution they need, it dramatically improves performance and economics at the same time. To learn more about how Novus and Wasabi are helping enable better policing through bette
Adversaries, and cybercriminal organizations in particular,
are building tools and using techniques that are becoming so difficult to detect that organizations are having a hard time knowing that intrusions are taking place. Passive techniques of watching for signs of intrusion are less and less effective. Environments are complicated, and no technology can find 100 percent of malicious activity, so humans have to
“go on the hunt.”
Threat hunting is the proactive technique that’s focused on
the pursuit of attacks and the evidence that attackers leave
behind when they’re conducting reconnaissance, attacking
with malware, or exfiltrating sensitive data. Instead of just hoping that technology flags and alerts you to the suspected activity, you apply human analytical capacity and understanding about environment context to more quickly determine when unauthorized activity occurs. This process allows attacks to be discovered earlier with the goal of stopping them before intruders are able t
Threat hunting is the proactive technique that’s focused on the pursuit of attacks and the evidence that attackers leave behind when they’re conducting reconnaissance, attacking with malware, or exfiltrating sensitive data. Instead of just hoping that technology flags and alerts you to the suspected activity, you apply human analytical capacity and understanding about environment context to more quickly determine when unauthorized activity occurs. This process allows attacks to be discovered earlier with the goal of stopping them before intruders are able to carry out their attack objectives.
Hospitals and health systems are scrutinizing costs and being forced to make tough decisions affecting patients and their own financial status.Health technology acquisition, standardization, and utilization decisions are becoming ever more important as the costs associated with making wrong decisions continue to escalate. With the array of new technologies clamoring for attention, utilizing evidence is the foundation for meaningful decisions.
What is the role of evidence-based medicine in population health management?
With the emergence of value-based reimbursement, more and more health systems have a renewed focus on population health management. See how evidence-based medicine becomes the "sheet music" to an effective population health program.
An analytics revolution is upon us. Knowledge workers are in short supply, the competition for talent has gone global; turnover is rising; and employee engagement is stagnant at best. How can companies attract, retain, and develop employees who can drive business results and have the data to back up these decisions? A recent survey found more than 80% of respondents said that they needed talent-related insights to make business decisions. Yet most enterprises still base talent decisions on gut feeling. Few can offer analytic evidence to support their hunches. Now, finally, analytics are beginning to drive decisions about people.
Struggling with physician buy-in?
Failure is not an option when it comes to physician engagement. Yet many supply chain and value analysis professionals say they’re doing just that.
Take a humorous look at the possible causes for failing to create physician buy-in and see how evidence helps you create actionable solutions
In this eBook, you'll receive such "bad advice" as:
• Making decisions without involving clinicians
• Working in silos
• Being resistant to change
Prepare to succeed at physician engagement…by learning how to fail!
Published By: Resonate
Published Date: May 30, 2018
A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.
Published By: Tricentis
Published Date: Mar 13, 2018
Quality testing has a cross-functional, strategic impact on corporate risk management, revenue and reputation, but it often
doesn’t garner full appreciation for its role, often evidenced by a lack of investment in a best-in-class QA platform. Signs that an
existing solution isn’t sufficient include: