Email marketing still work really well. But the world of email is changing. The inbox is fragmented like never before. Messages have to be more relevant, delivered at the right time, and still be considered important enough to read. If any of the signs in this piece sound familiar, it may be time for your organization to put a plan in place to move from ‘sending emails’ to developing a marketing automation program that meets the needs of your customers better.
Published By: StrongMail
Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Microsoft Exchange Server has been a crucial technological breakthrough in advanced corporate communication systems. Companies who utilize an enterprise-class email server like Exchange believe that email is mission critical, and value the productivity it enables. But an in-house migration to Exchange 2007 from an earlier version of Exchange or another email program will not be an easy task. Complexity, time and cost issues loom large over the IT department and are causing IT directors to search for an alternative solution.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Published By: WhatCounts
Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Published By: Mimecast
Published Date: Nov 14, 2018
What if your employees were more informed about security threats, more skeptical about what they receive in email, and less likely to click on malicious links in email without first verifying them?
There are some impactful, quick wins that you and your organization can realize by implementing security awareness training. This recent in-depth survey of security professionals by Osterman Research shows that the leading security concerns across organizations are all areas in which security awareness training can yield significant benefits.
Here are some suggestions on processes and practices to consider when developing a security awareness training program that will actually change behavior and make the organization less likely to fall prey to a cyberattack.
Published By: Oracle CX
Published Date: Oct 30, 2017
"Nothing is more profitable than a loyal customer. They buy more, they refer others to you, they will take a chance on new products, and they will forgive the (occasional) mistake. But most companies do not have the tools needed to foster loyalty and higher lifetime value.
Download this guide to see how to build a loyalty program that goes beyond personalized email blasts and quickly creates the right loyalty program for all your different customer types.
Published By: Bluecore
Published Date: May 07, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most retail marketers use email technologies that do the exact opposite?
It’s time to break out of the Email Death Spiral and advance your retail marketing program with the next generation of email marketing technology.
This guide explores how to identify when it's time for a change, exactly what your team needs to know to prepare for a successful change and how to best evaluate modern email marketing technology for retail.
Published By: Mimecast
Published Date: Nov 28, 2017
With the healthcare industry as the #1 target for ransomware attacks, it’s critical to ensure steps are taken to prevent, detect and respond to these attacks without downtime – and without loss of patient data. A multi-layered approach to protective controls – including a Secure Email Gateway (SEG) with advanced threat protection capabilities – will start your healthcare organization on the right path to ransomware resilience.
Download and use this top 10 list of how to protect your organization now. Use it as a reference tool for frequent health checks of your own ransomware resilience program.
Published By: OracleSMB
Published Date: Jan 04, 2018
Customer loyalty matters. Loyal customers spend more, advocate more, and are the first to try new products or services.
But how do you build a loyal customer base that drives profitable sales? The answer is a loyalty program that provides the data needed to support individualized experiences and show appreciation. And this is where technology can help.
Move beyond paper punch cards and emails with personalized greetings. Quickly create an effective loyalty program that keeps your customers coming back for more.
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year.
Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program.
What you’ll learn:
How flexibility in choosing the number and time to send emails can increase engagement.
What to look for in the segmentation and personalization of cart recovery emails.
How A/B testing can take your cart recovery program to the next level.
Published By: WatchGuard
Published Date: Oct 16, 2012
Email makes communication simple. Unencrypted email messages are sent in clear text or some other easily readable format regardless of the email program used. Read this white paper to learn more about how interoperability makes email vulnerable.
Published By: Dotmailer
Published Date: Nov 06, 2018
This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox to the counter.
This guide draws inspiration from the winning tactics adopted by brands big and small. Implement these now and you could come up top in next year’s Hitting the Mark.
Published By: Bluecore
Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite?
It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology.
This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including:
Understanding the next generation of email marketing technology
Determining when it’s time for a change
Prioritizing value with a proof of concept
Approaching the ESP selection process
Securing buy-in for the change
Building a successful retail marketing program around your new ESP
Creating a foundation for long term success
Published By: Silverpop
Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
Published By: Uberflip
Published Date: Jun 30, 2017
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.
To understand the state of email marketing, we examined the sophistication of organizations internal processes for email marketing, and how effectively and efficiently do those programs deliver relevant email.
Published By: Ipswitch
Published Date: May 02, 2014
With fewer resources and an increasing volume and size of file transfers each year, moving files in the extended enterprise has never seemed more complex. In this whitepaper, you’ll learn how to tackle the challenge of higher costs, increasing volume and size of file transfers, and fewer resources with one mature, managed file transfer process.