Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work.
Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.¹
As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work.
Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.1
As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
'Just 50% of organizations embarking on a digital transformation journey report execution of their strategy as very or completely successful. Download the Forrester study to learn what the leaders are doing and get a roadmap to winning at digital transformation.
Digital transformation is a business enabler, one that also translates to an increase in the demand for greater storage capacity and performance. This increasing demand requires IT organizations to re-examine their data storage strategy as the growth in capacity doesn’t align with a shrinking IT budget. To support the growth of the business and remain competitive in a global digital market, CIOs are asked more than ever to “do more with less,” while improving performance and availability at the same time.
Data and analytics are the key accelerants of digitalization, transformation and “ContinuousNext” efforts. As a result, data and analytics leaders will be counted upon to affect corporate strategy and value, change management, business ethics, and execution performance.
Traditional strategies for driving sales are no longer enough. Brands that only connect with customers on a transactional basis are losing out to more innovative brands that create a richer experience for customers.
Read this story to find out:
• how we developed a digital strategy to restore growth to an iconic sporting brand
• how data can drive a dynamic connection with customers and create new opportunities for growth
• key principles for developing your own digital strategy.
Achieving a value-based digital transformation in the contact center isn’t just about adopting new technology – it’s about finding, implementing, and optimizing the right technology to gain the most value for the company, its employees, and most importantly, the customer.
It all starts with a tactical cloud migration plan that’s rooted in an unbreakable alignment of business goals, IT strategy, and customer needs. This 7-point digital planning workbook was designed by TTEC’s Center for Customer Excellence to help facilitate richer, more productive CX transformation discussions between IT and business leaders.
Don’t let misalignment derail your digital transformation efforts. Snag your FREE copy of The Ultimate CX & Digital Transformation Workbook for Contact Centers today! Learn how to create cross-company alignment to develop a strategic customer engagement plan that forms the basis for a successful value-based transformation.
Published By: Masergy
Published Date: Nov 04, 2019
Digital transformation is reshaping the business landscape faster now than at any other time in history. While it once took decades to disrupt a market, natively digital companies have disrupted their industries in just half a decade. Digitization is creating new winners and losers at an unprecedented rate. Organizations that adopt a digital strategy will leapfrog the competition, while those that do not will risk becoming irrelevant within five years.
One important step in becoming a digital enterprise is gaining agility—that is, having the ability to take advantage of market opportunities faster than the competition. Although achieving business agility has become a top goal for IT and business leaders, it cannot be realized if companies lack an agile IT infrastructure to enable it. This is why businesses spent an estimated $14 billion on technology in 2018 to make IT more agile, according to ZK Research.
However, one part of IT that has yet to evolve and lacks flexibility is the ente
Published By: MuleSoft
Published Date: Sep 09, 2019
ABB leads one of the most complex industries on the planet; one that is under intense transformation. They are succeeding by using digital technology to fast track their supply chain and manufacturing process. Watch this webinar to learn how ABB is accelerating digital transformation through an API strategy with MuleSoft.
How ABB leverages reusability and automation to streamline their complex manufacturing processes.
Why MuleSoft's C4E (Center for Enablement) is a perfect fit for ABB.
How ABB drives digital innovation through the adoption of API-led connectivity.
Szymon Myslinski, Global IT Department Manager for Innovation, ABB
Gabriel Rauchenbichler, DACH Marketing Lead, MuleSoft
Published By: MuleSoft
Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.
Read this whitepaper to learn:
A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
Published By: MuleSoft
Published Date: Apr 15, 2019
Financial services has seen more disruptive technologies introduced over the past three years than any other industry. To meet customer expectations for on-demand delivery, banks must look beyond digitizing existing services and establish open banking platforms for connected digital services.
Read this whitepaper to learn:
Three strategic mindsets that drive digital transformation in banking.
A four step strategy for building an Open Banking digital platform strategy with APIs.
How one global top tier bank developed a digital platform to transcend disjointed customer experiences.
Published By: MuleSoft
Published Date: Apr 23, 2019
In today’s competitive landscape, businesses need to make decisions quickly in order to respond to rapidly changing customer preferences and nimble competitors; whether it’s a new business strategy, a new business process, or a new market offering, businesses are competing on speed and agility.
The overwhelming majority of today’s business and IT leaders understand digital transformation is necessary to maintain leverage amid constantly changing customer preferences. They also have a clear picture of their desired end state—exemplified by leaders like Amazon, Google, and Microsoft. However, only a small minority of have a clear understanding of the path they need to lead the market.
In this paper you’ll learn:
How to build digital transformation into the root of your company with a practical, natural, and tested blueprint.
Best practices from over 1,600 enterprises to transform your strategy, organization, and technology from the ground up.
Actionable next steps to start your journ
Published By: MuleSoft
Published Date: Sep 11, 2019
Artificial intelligence (AI), the internet of things (IoT), and security technologies are set to disrupt every industry in the next decade. To get there, leading organizations like McDonald’s, Uber Eats, and HSBC have built adaptable digital platforms via APIs. In the ebook, MuleSoft founder Ross Mason shares his point of view on how to build a thoughtful API strategy that will help your organization take full advantage of emerging technologies like AI, chatbots, and IoT without compromising on security.
Download this ebook to learn:
How to unlock AI customer insights with an API strategy.
How to make APIs the bedrock of IoT development.
Why zero trust is key to API security in the new API economy.
With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach.
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
The bar for success is rising in higher education. University leaders and IT administrators are aware of the compelling benefits of digital transformation overall—and artificial intelligence (AI) in particular. AI can amplify human capabilities by using machine learning, or deep learning, to convert the fast-growing and plentiful sources of data about all aspects of a university into actionable insights that drive better decisions. But when planning a transformational strategy, these leaders must prioritize operational continuity. It’s critical to protect the everyday activities of learning, research, and administration that rely on the IT infrastructure to consistently deliver data to its applications.
"IT needs to reach beyond the traditional data center and the public cloud to form and manage a hybrid connected system stretching from the edge to the cloud, wherever the cloud may be. We believe this is leading to a new period of disruption and development that will require organizations to rethink and modernize their infrastructure more comprehensively than they have in the past.
Hybrid cloud and hybrid cloud management will be the key pillars of this next wave of digital transformation – which is on its way much sooner than many have so far predicted. They have an important role to play as part of a deliberate and proactive cloud strategy, and are essential if the full benefits of moving over to a cloud model are to be fully realized."
• In today's ever-evolving world, content management is a moving target. With content flowing from a multitude of places, keeping up with the speed of business requires a content management strategy that's more flexible than traditional Enterprise Content Management (ECM).
• As digital transformation forces organizations to rethink their processes, it's never been more important to focus on deploying a platform that works across all of your content so you can get more value out of each asset and protect yourself against technology stagnation.
• Check out our ebook, 5 Considerations For Transforming Your ECM Strategy With Cloud Content Management, and learn how to bring your people and information together in the cloud.
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
For many organizations, digital transformation (DX) is the most strategically important initiative for the
organization and may determine its ability to compete in the coming decade. IDC estimates that 60%
of organizations will have created and begun implementation
of a digital transformation strategy by 2020. These DX
initiatives are designed to take the organization forward as a
proactive, data-driven company that uses and monetizes data
to gain competitive advantage in the marketplace.
Published By: Cisco EMEA
Published Date: Nov 08, 2018
Digital transformation (DX) — a technology-driven business strategy — enables firms to gain or expand their competitive differentiation by embracing data-driven decision-making processes, whether for increasing operational efficiencies, developing new products and services, increasing customer satisfaction and retention, or getting a better intelligence on the market.
Big Data and analytics (BDA) applications form the foundation for enterprisewide digital transformation initiatives.
To find out more download this whitepaper today.
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market.
Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution?
Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will:
• Understand what growth might look like for your business
• Assess the capabilities needed to support your digital transformation journey
• Explore best practices to implement your digital transformation strategy
• Learn how to capitalize on growth opportunities with speed and conviction
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.