communications

Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications

Personalization works. Brands know this. That’s why they use information like customer names, relevant content, and purchasing history to make consumers feel special. But is this enough for today’s empowered consumers? No—it still treats consumers as a small drop in a big bucket of generic marketing communications. It’s repetitive and stale. It’s simply not enough.

Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.

The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, it’s important for brands to focus on their mobile experiences. To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.

In the digital age, the internet brings a lot of fantastic things to the PR profession, opening new mediums, offering data-driven insights, and allowing new opportunities. But on the other side, it also brings challenges in the overwhelming speed at which news spreads. With endless examples of poorly handled situations, PR knows in this digital age, there is no hiding a burgeoning crisis. So when discussing PR crises and preparedness, make sure to reframe your thinking for today’s world: are you prepared for a digital crisis in a digital age?

Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.

Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec

What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions

Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).

Digital Transformation: Insight into Getting it Right, is new research commissioned by Avaya and undertaken by IDC. The Infobrief contains key insights from over 1,300 enterprises and consumers to help brands plan and improve digital transformation, specifically through the modernisation of business communications infrastructure. Because business communications technology is at the heart of digital transformation.

The ongoing adoption of cloud computing by communications service providers (CSPs) continues to fundamentally reshape their business models and technology strategies on several levels. One such area that is garnering significant attention is the impact of the cloud on security services. This is because security services and the vital tools they encompass can be empowered through the adoption of a carrier cloud model. This, in turn, better positions CSPs to meet the demands of their customers, including those in the small to medium-size business (SMB) market segment. The timing of this migration is optimal, since many SMBs now recognize the threats they face and realize that given their limited IT budgets and lack of security expertise, CSPs are well positioned to protect them from cyberattacks. While the opportunity for CSPs is significant, many are hesitant to make a move in this area because they want to ensure they can address SMBs’ needs and maintain control of the service in a car

This white paper examines how to establish a crisis management plan and the necessary communications infrastructure prior to the trigger event.

Download this paper now to find out how Plantronics audio engineers can introduce you to the principles of SoundScaping and show you how to realign your office to minimise noise pollution.

This paper discusses some important considerations for A&D manufacturers in the context of enterprise information systems and how they can help in addressing five important areas of concern-compliance, control, communications, competitiveness, and cutting cost, waste and complexity.

The Internet has proven to be a vital communications medium for worldwide commerce, but as an open and unprotected global network it can also present a wide range of threats that can cripple any business organization. Several years ago, most Internet threats were relatively benign examples of a young adolescent’s technical expertise but over time they have evolved into increasingly sophisticated domestic and foreign attacks that are designed to capture financial, personal, or strategic business information. Threats now come in the form of deliberately malicious acts, and exploitative opportunities for hackers and/or organized crime. The impact is serious, and the landscape of victims is getting broader every day. In response, no organization can afford to have its networks remain unprotected.

The Responsive Process Management (RPM) Suite from Progress Software enables a high level of operational responsiveness for communications service providers. Faced with a need to gain a competitive advantage and create connections with customers, communications service providers require a flexible, integrated management suite that adapts to shifts in consumer interactions and market conditions in real time. Progress RPM based OSS/BSS solutions meet these challenges without the need for a massive overhaul to existing systems and infrastructure. Download this free whitepaper to learn more about how the communications industry can leverage Progress RPM to achieve operational responsiveness.

In 2003, LBBS became a pioneer in the legal field by deploying Polycom video conferencing systems in 16 offices.

IDC believes that the end-user experience in current implementations of VoIP can be improved in a manner that is simple yet clearly demonstrates the value and superiority of IP-based communications.

This informative guide features 10 business people making their voices heard. Each person showcased in the guide raises a key challenge they face in business communications, such as lowering TCO, managing complex technology, and scalability.

Register to view a recording of our July 13th to learn how TANDBERG can help give your business a competitive edge, without the hassle of getting on an airplane.

Register for this webinar to learn how a flexible delivery model can boost productivity and customer service.

According to the Ponemon Institute, the annual cost of malware breaches averaged $8.4 million. Read this white paper to gain insights into critical information to safeguard against DNS security threats and disrupt malware communications to your DNS servers.

Cricket Communications Turns to Splunk for Assuring Automated Service Management

Read this whitepaper to discover how Cricket Communications sought out Splunk for a combined system that monitored and integrated applications, data and operational business intelligence (BI).

94% of Fortune 500 companies have either adopted iPads or are rolling out pilot programs - what does this mean for your company? This report examines enterprise tablet adoptions and trends, iPad usage in the enterprise, and the benefits of leveraging the iPad for sales, training and corporate communications.