Published By: SendBird
Published Date: Nov 14, 2019
Media brands are beginning to see that while their content generates excitement, all of their
audience engagement takes place on external platforms. As a result, companies such as Facebook
and Twitter control the audience’s experience — and reap the many benefits of hosting conversations
and interactions surrounding content they did not create.
For customers, this fragmented landscape creates a disjointed user experience because they’re
forced to constantly switch between applications and risk missing the action in the process. They
use one app to consume content, another app to discuss with friends, and yet another app to chat
with the broader community.
The Games industry is growing at break-neck speed, surpassing growth rates of the
Entertainment industry as a whole. Many Games industry players are joining the race to win-over
the coveted online games audience. Developing new games that not only draw in audiences,
but also keep them engaged is an on-going challenge. Recently we solicited feedback from
more than 150 Akamai global games customers to gain industry insights into the challenges and
opportunities their faced with each day. We would like to share their responses with you.
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Online video’s explosive growth has created tremendous new opportunities for engaging
customers and developing new revenue streams. But despite the fact that video is becoming
increasingly central to many online business strategies, many publishers still lack the tools and
data to understand what factors are important in keeping their audiences engaged.
In this whitepaper, we present data from the first ever large-scale scientific study that shows how
video performance quality affects viewer behavior. The results help to shed light on important
considerations that can help businesses craft a successful online video strategy – boosting their
business bottom line and ultimately reaping the rewards of online video’s vast potential.
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
Published By: Teradata
Published Date: May 02, 2017
even West Media (SWM) is Australia’s leading multiple platform media company with a market-leading presence in broadcast television, magazine and newspaper publishing, and online.
To support its unprecedented broadcast of the Rio de Janeiro 2016 Olympic Games, SWM integrated the world’s first production implementation of the Teradata Database running on Amazon Web Services (AWS) into its existing data ecosystem. This enabled the delivery of critical insights during the event and helped directly drive audience engagement with SWM’s digital products, resulting in the creation of a powerful audience asset that that now informs their broadcasting, marketing, and advertising plans. Find out how with in this case study.
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer.
The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement.
Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how.
Read the guide to learn:
• How to bring your data sources together into a unified view of the customer
• How to move beyond basic demographic attributes to behavior attributes
• How to use look-alike modeling to improve customer targeting and acquisition
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities.
Read the guide to learn:
• Tips to accelerate your data-driven marketing
• How to overcome audience acquisition and engagement obstacles
• How to identify the right marketing technology for audience acquisition
Published By: Sailthru
Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
-Audience retention rates
-Effective reporting and predictive analytics
Who should download:
-Online Media and Digital Publishing Executives
-Directors of Audience Development, CRM, and Engagement
-Email Marketing Managers
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
Published By: Bluekai
Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI
WHY SHOULD THE TARGET AUDIENCE CARE?
A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency.
According to IDC's analysis, AEM Sites enables organizations to realize on average annual business value of $3.92 million per organization over three years and a 348% three-year ROI by:
— Making the creation and delivery of digital experiences more consistent and streamlined and accelerating time to market for new experiences
— Empowering - and increasing the productivity of - employees responsible for digital experiences
— Improving the digital customer experiences organizations deliver, thereby increasing engagement levels and generating additional business
Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce.
Read the guide to learn how to:
- Understand you audience and increase engagement.
- Own the omnichannel experience.
- Enable business and customer insights.
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
Learn how to collect, store, and leverage the social profile data of your most profitable website users, plus best practices and case studies for social login, sharing, gamification, and single sign-on. Get the paper now!