|
There are many articles on Customer Relationship Management (CRM) and its benefits. However, most articles cater to large organizations and don't concentrate on the needs and objectives of small business owners and managers. Surado's CEO has recently published a white paper called: Got CRM? Small Business CRM Software Guide. The purpose of this whitepaper is to educate small business owners on what, why and how CRM can retain existing customers and help their business grow. Following is a listing of the table of contents for this white paper. What is CRM and Why it MattersContact Organizer Software versus CRM SoftwareBetter Manage Your BusinessReduce On-going CostsGrow Your BusinessAffording Small Business CRM SoftwareSelecting Small Business CRM Software & Vendor Implementing Small Business CRM SoftwarePotential Pitfalls
|
