WebSphere Customer Center Product Positioning Paper

Data integration solutions Whitepaper
Achieving advantage with operational customer data integration and management
by David Corrigan Product Marketing Manager, IBM WebSphere Customer Center
February 2006Achieving advantage with operational customer data integration and managementPage 2
Executive summary Contents As a part of the IBM master data management (MDM) family of products, ŽIBM WebSphere Customer Center provides the strategic architecture that 2 Executive summary companies need to solve their enterprise customer management issues 3 Introduction and realize the full benefit of their investments in customer relationship 5 The master data management and management (CRM). It is one of the most robust, fully functional and proven customer data integration landscape customer data integration (CDI) solution available today. WebSphere Customer 14 Comparing different approaches Center manages master customer data and provides it to business applications to CDI through business services. WebSphere Customer Center is a pure service-15 Building the business case for CDI oriented business application that is designed to be integrated with all business 18 Benefits applications and process-management tools in both real-time and batch mode.24 Cost of the solution25 Time This white paper provides details on why WebSphere Customer Center is 26 Risk the recognized leader in the transaction hub CDI market, including the 27 Conclusions on the CDI following details:business case27 WebSphere Customer Center . WebSphere Customer Center is one of the most comprehensive functionality of any delivers significant business value commercially available CDI solution. Its broad set of functionality means that 31 The CDI life cycle organizations can derive more out-of-the-box benefit from WebSphere Customer 34 Choosing a CDI strategy Center than from other CDI applications.35 Conclusion35 For more information . WebSphere Customer Center is one of the leading CDI solution in terms of performance and scalability and has proven performance benchmark results and implementation references.
. WebSphere Customer Center is one of the only CDI solution that is neutral to front- and back-office systems and business processes. Unlike CDI solutions that are pared from customer relationship management (CRM) or enterprise resource planning (ERP) application suites, WebSphere Customer Center is designed as a service-oriented, process-neutral application. Achieving advantage with operational customer data integration and managementPage 3
. WebSphere Customer Center is easy to configure, customize and extend. Organizations can implement WebSphere Customer Center with standard JavaT development tools, resulting in a lower total cost of ownership (TCO) than proprietary CDI solutions that might be difficult to extend and customize using proprietary toolsets and expensive consulting resources.
. WebSphere Customer Center is built on a leading technology platform with a truly componentized, service oriented architecture (SOA).
. WebSphere Customer Center contains integration points within the application that allow clients to integrate vendor applications within the business services (transactions). Predefined integration points and productized adapters in WebSphere Customer Center can help lower integration costs.
This paper explains why establishing an operational customer data management solution is a critical aspect of a customer-centric business strategy. It will also explain why WebSphere Customer Center is the best-of-breed CDI solution that has been selected by leading organizations as their strategic platform for CDI.
IntroductionMarket conditions are driving organizations to become more customer-centric. Organizations recognize the need to put the customer at the center of their operational business processes and move away from their traditional product-centric approach in order to achieve a customer-service differentiation strategy. The ability to inject customer knowledge and insight into operational transactions in real time is the basis of an effective customer service and sales strategy. Aside from the cultural and business challenges involved in that transformation, organizations have to overcome many technical challenges in order to achieve true customer centricity.Achieving advantage with operational customer data integration and managementPa... [download for more]