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> Adobe > Progress in personalization.
Adobe
Published:  Sep 23, 2019
Type:  White Paper
Length:  17 pages

Progress in personalization.

White Paper Published By: Adobe

Using B2C personalization strategies, one B2B software company drove no kidding a 900 percent increase in click-throughs. A 35 percent increase in page views. And 1.2x greater engagement.
These are results you can’t ignore. Read our article Progress in Personalization to learn how they did it and how you can follow suit.

You’ll learn how to do the following:

  •  Use artificial intelligence to power personalization.
  • Create relevant content for users with account-based marketing (ABM).
  • Drive cross-functional alignment that drives every team’s success



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