Collaboration to innovation: Leveraging Web 2.0 to Accelerate New Service Ideas

IBM Service Delivery Platform SolutionsJuly 2007
From Collaboration to Innovation:
Leveraging Web 2.0 to Accelerate New
Service Ideas
By Marty Slatnick, IBMGeoff Parkins, IBMIBM Innovation Factory for TelecomPage 
Back of cover is blank.IBM Innovation Factory for TelecomPage 
IntroductionContents
The telecommunications marketplace is challenging. The pace of consolidation Introduction 3 has quickened around the world as telecom service providers look to bundle fixed phone service, broadband access, IPTV and mobility. Now, with the Part 1: The business challenge 4 introduction of next-generation network platforms, the implementation of Web 2.0 for telecoms 4 converged multi-media services has become a key telecom initiative. However, Collaboration: The key 5 along with the combined challenges of responding to the actions of their Capabilities of innovative traditional competitors and moving network transformation initiatives forward, Web 2.0 platforms 7 a new threat has emerged - non-traditional entrants who leverage Web 2.0 technologies to deliver innovative new communications services.Part 2: Innovation Factory for Telecom solution 8 Competition and moving the Web to a platform for composite applications and Solution overview 8 social communities pose the following question to telecom service providers: Is Innovation Factory for Telecom there a way to leverage Web 2.0 technologies to improve your ability to introduce reference architecture 11 innovative new services quickly and cost-effectively - combining your core Implementing Innovation strengths with new business models to compete more successfully? Factory for Telecom 16 A typical scenario: This white paper is intended to provide service providers with IBM's point of Managing service trials 17 view on the power of collaboration in a Web 2.0 environment and to introduce Innovation Factory for Telecom a new IBM solution that can help telecoms to use collaboration as a tool for and Service Creation 21 enabling innovation.
Conclusion 23 Part 1 briefly discusses the value of Web 2.0 technology to telecom service providers, presents the need for collaboration and innovation for success today, and lists some of the key requirements for fostering innovation.
Part 2 introduces the IBM Innovation Factory for Telecom solution for Web 2.0-enabled service innovation. This solution helps foster a collaborative community of employees, business partners, software developers and subscribers to address the challenges facing telecoms. IBM Innovation Factory for TelecomPage 
Part 1: The business challengeHighlights Web 2.0 for telecomsWeb 2.0 addresses the change in the Internet as it shifts from simple electronic publishing and static Web pages to a more interactive and collaborative environment. Coupled with this shift are technological advances that allow a significant number of non-technical people to contribute Internet content. Web 2.0 concepts of interest to telecom service providers include:Web 2.0 shifts the Internet from static Web pages to a collaborative "The long tail" - Because the cost of storing and distributing digital content is environment that can take close to minimal, it is now reasonable for an Internet storefront to satisfy very advantage of concepts like the low-volume needs. With their large subscriber bases, telecom service providers "long tail," social networks, virtual can deliver the reach necessary for this "long tail."worlds, and perpetual beta business models. Social networking - It is becoming easier to find and share information on the Internet through social networking sites, such as MySpace and Facebook, and with technologies like wikis, blogs and tagging. This sharing, in turn, allows communities of interest to form and collaborate easily. Telecom service providers are well positioned to provide the infrastructure to enable these communities to flourish. In addition, this white paper will show how telecom service providers can leverage social networking techniques to foster service innovation.
Virtual worlds - Second Life and other virtual worlds provide a new method of communication. While virtual worlds are still in their infancy, understanding how to use them can augment traditional ways of communicating and be critical to telecom service providers.IBM Innovation Factory for Telec... [download for more]