Case Study: Equinox Fitness need for integrated talent management system

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E Business Challenges and Objectives C A leader in the North American tness and lifestyle market, Equinox Fitness has experienced fast growth over the last few years. With ambitious plans to open six to eight new locations per year, Equinox's C
challenges include the need to promptly develop and align the new hires to support their rapid growth. They quickly realized the need to improve the systems they would need to develop and align their new U
Equinox Fitness Clubs operates 40 upscale, hires: performance reviews were primarily paper-based, and their training program delivery systems S
full-service facilities in New York, Chicago, Los were not adequate to meet ambitious employee development objectives. Angeles, Florida, Boston and San Francisco. The R
company oers an integrated selection of The situation was especially critical for the company's personal training business, a core prot center, E Equinox-branded programs, services and which relies heavily on extensive personnel education. Trainers progress through "tiers" as they advance products, in cluding strength and cardio training, in their Equinox formal tness education, with each tier commanding higher rates. Moreover, the group tness classes, personal training, spa personal training segment of the business is tied directly to revenues - not only through the number of M
services and products, apparel and food/juice personal training packages sold to members, but also through the personal trainers' tier levels through-bars. Since its inception in 1991, Equinox has out the Equinox Fitness enterprise. O
developed a lifestyle brand that represents T
service, value, quality, expertise, innovation, With plans to add nearly 4,000 more employees within the year, Equinox Fitness determined that a critical S attention to detail, market leadership and results. need was an integrated talent management system for learning and performance that would allow the company to:U
Vertical/Industry: Fitness/LifestyleC Create an online training program for the company's personal trainers that streamlines Live Since: 2006 the education process through the Equinox Fitness Training Institute tier systemNumber of Employees: 5,000 Communicate with employees in all locations, providing direct access to company Modules/Solutions Used: information and on-the-job training opportunities Cornerstone LearningT Cornerstone PerformanceT Achieve business goals in a manner that is aligned with the company's unique culture Future Modules: and drive adoption of the new system company-wide Cornerstone OnboardingT Cornerstone ComplianceT Automate and expedite training and performance reviews for all employees .d Cornerston e AnalyticsT e Optimize personal trainer education strategy, incorporating all instructor-led training, vr Cornerstone SuccessionT e and automate registration, testing and evaluationsseR s Harvest and analyze both club and employee performance metrics thgi Implement a system that can keep pace with the company's ambitious expansion plans R llA © We credit Cornerstone's The Journey / Selection Processm oc. top-notch team for helping us Equinox Fitness was faced with the momentous challenge of nding a learning and performance dn a"ddress the unique training and management solution that could work with their company culture and support the organization's am ambitious expansion plans. e "performance needs of our work-DnO force. Their integrated solution Of particular importance in their technology selection was to nd a solution that could support a dispersed en had an immediate impact on workforce comprised of personal trainers and member services representatives. Cornerstone understood otsr that the performance and training needs of the Equinox Fitness workforce diered from traditional en employee satisfaction and our organizations. Although many tness industry employees are Internet-savvy GenY workers, they are roC bottom line. We cut down our six mobile and don't have constant access to a computer. Also, as most employees at Equinox devote .w most of their time to member care, they prefer easy-to-use, intu... [download for more]