This white paper examines the challenges of presenting products and projects in the renewable energy sector and introduces the many advantages of 3D visualization to help achieve your company's commercial objectives.
How 3D visualization Can Help To Achieve
Commercial Objectives
Evelien Smit PlusAnimations
White paper November 2009
A burst of clean-energy
How 3D visualization Can Help To Achieve Commercial Objectives By Evelien Smit "There's something big happening in America in terms of creating a clean-energy economy," Obama said, although he added there is much more to be done.1
The government is stimulating the energy sector with billons of dollars. Renewable energy is a market full of opportunities, since America is a country always seeking for chances and continuously trying to develop itself. No wonder many entrepreneurs and established companies want to grab the chances in the clean-energy sector and want contribute to a greener world. As in every booming market the competition is enormous; many In the booming clean-energy market it is hard people start businesses or are focusing their current business on to stand out renewable energy. Following the green trend is a popular path, but there are many doing the same. How do you achieve that your product will be the next best thing?
Explaining how your product works, how it could be used, and 3D visualization can where it differs from existing technology, is the most difficult part explain easily the and a decisive element in reaching your commercial objectives. A purpose of a product 3D animation can be the solution, since it easily visualizes and explains the use and purpose of something that is hard to explain even in a thousand words.
This paper will examine the challenges of presenting products and projects in the renewable energy sector and introduces the many advantages of 3D visualization to help achieve your company's commercial objectives.
1 ABCnews.go.com. Obama putting $3.4B towards a ´smart´ power Grid. 27-10-09 PlusAnimations White Paper plusanimations.com
White paper November 2009
The challenges of a booming sector
As soon as a product or market is indicated as booming, it starts to get even more difficult to be noticed. The clean-energy sector is such a market. There are many professionals with good and sustainable ideas; the difficulty is not to become a grey figure in the green mass. Standing out and catching the eyes of clients, investors, anybody, is how your product can become the future.
It does not matter in which stage your company is in, searching for funding, go-to-market, or marketing an exciting brand. Each of these steps encounters the same difficulties; how do I reach my audience in such a way that the message is clear and it will stick? A continuous encountered pitfall is a long explanatory text about A pitfall is long explanatory texts how a product works and the purpose of use. Investors, potential customers, many people have a unique attention span today. The challenge is to get their full attention.
Marketing trends
We have encountered a new media era, in which technology is more involved. The mixture of radio, TV, advertising, telemarketing, and mailing are common tactics, but with today´s innovative and creative professionals producing the smartest clean-energy solutions, it is almost a contradiction to use these old marketing tactics.
There is a global trend towards using more multimedia to transfer the message. The use of explanatory texts, radio and TV is replaced by online advertising, unusual ad placement, blogging, and experiential marketing. Nowadays these new methods are creating more attention to the product or brand.2 Visualization plays an In all of these new marketing approaches visualization plays an enormous role in new marketing tactics enormous role. Digital visualization becomes an important element in convincing customers of the value of your product. The clean-energy territory is new and many ideas are untested. Not losing these great ideas, which will contribute to a sustainable future, is vital. Creating confidence is a mayor aspect in this process. Humans are visual beings, seeing is believing. 2 http://smallbusiness.aol.com/... [download for more]
