Personalisation for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. not only are consumers expecting hyper-personalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty.
This essential guide walks you through personalisation from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue.
In the guide you’ll learn:
- The latest advancements in personalisation technology and what companies can expect to gain with implementation.
- Four myths about personalisation that may be holding your company back.
- Tips for getting started and 5 benchmarking levels to help you create a personalisation roadmap for your company.
- Eight questions to ask when shopping for a personalisation partner that will help you ensure you are getting the right tools and expertise to create a successful programme.