Get the inside view of how Ogilvy & Mather transitioned from an FTP, email, and CD burning based file transfer procedures to Accellion's Courier FTA while increasing user satisfaction and decreasing the IT management burden.
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Ogilvy & Mather boosts e-mail network performance, reduces storage costs, improves business productivity and eliminates delivery delays with e-mail attachment management from Accellion WINNER of the InfoWorld 100 award. This award celebrates enterprise IT projects that have made the best use of technology to meet business goals. Entries were judged on innovation and project complexity. Judges looked at what cutting-edge technologies were used and the stumbling blocks that were overcome to achieve success. Also considered were integration issues and how project leaders worked with users and other business units.
Leading global advertising agency uses Accellion Attachments to deliver large file attachments to clients around the world.
One of the most recognized names in standard-and the only application used advertising, Ogilvy & Mather Worldwide by all employees. So, improvements in (www.ogilvy.com) is a subsidiary of WPP e-mail technology have a huge impact Group plc. and the world's eighth largest on productivity around the company. The agency network. With over 400 offices in agency's account executives, creative staff, 120 countries, Ogilvy provides marketing planners and support personnel all rely on services for many top global brands, including e-mail to share work, solicit comments and Accellion has provided us with American Express, BP, Coca-Cola, GSK, Gillette, edits, and in many cases, even secure client a solution that has turbo- IBM, Kimberly-Clark, Kodak, Kraft, Mattel, approvals on materials ranging from print accelerated our business cycle, Motorola, Nestle, SAP, Unilever, and YUM. ads and web content to TV commercials. In reduced costs and improved the advertising industry, the ability to work performance for one of our most THE CHALLENGE quickly is a competitive advantage since The unique competitive advantage that critical applications-e-mail. production deadlines often come down to Ogilvy offers to clients is 360 Degree Brand the last minute. For this reason, the ideal SMYuri Aguiar, Senior Partner, CTO Stewardship , a philosophy and practice means of collaboration and file sharing for Worldwide IT of Ogilvy Worldwide based on the belief that every point of an agency is one that functions transparently contact with the consumer builds the brand. and flawlessly. Because advertising requires Building on this holistic vision for each client, sophisticated graphic and broadcast each campaign, and every brand requires a applications, teams often must share files collaborative team of creative professionals that range anywhere from several megabytes working closely with their global partners to several gigabytes. With Ogilvy staff and clients. Of course, this requires efficient, regularly sending out such large files as seamless communication and collaboration e-mail attachments, the agency was often between all team members. pushing-and exceeding-the limits of its Lotus Notes Domino Servers, which lead to For Ogilvy, as well as millions of other huge burdens on the e-mail infrastructure.companies today across all industries, e-mail is the de facto collaboration
www.accellion.comAs Yuri Aguiar, Senior Partner, CTO Worldwide digital asset management, the solution had IT of Ogilvy Worldwide explained, delays were to be secure-not only internally , but also becoming a serious problem: "An art director externally with clients. Lastly, the Ogilvy e-mail would hit send on an e-mail with a typical network is global, so the solution could not Photoshop file attached and immediately the be New York centric (the location of Ogilvy mail client would get hung up and the mail headquarters) but rather had to address the server would clog up. The resulting delays international nature of their business.could be as long as 12 hours and other e-mail users were impacted because of the network "We needed a solution that would improve traffic that the large files would create." Many e-mail network performance, not overburden who were sending large files began resorting it," said Aguiar. "And it had to have some to costly, time-consuming workarounds essential attributes. One, it needed to such as burning CDs and sending them via integrate with our billing process-we need overnight mail or hiring expensive point-to- to able to bill back to individual job tracking poi... [download for more]
