Social media allows people to be more connected than ever before and the mediums available for marketing are changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether they are participating or not. Venturing into social media means opening up your brand and company to the world at large and giving up control over how your message is spread. Find out how to take back some control (even as you give some up) to make sure that your brand is being promoted in a positive and effective way.
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Social media strategy
Word-of-mouth marketing for the digital age
Social media allows people to be more connected than ever before and the mediums available for marketing are changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether they are participating or not. Venturing into social media means opening up your brand and company to the world at large and giving up control over how your message is spread. Find out how to take back some control (even as you give some up) to make sure that your brand is being promoted in a positive and effective way.Social Media Strategy
Word-of-mouth marketing
for the digital age
Building and managing your brand strategy on the
social WebSOCIAL MEDIA STRATEGY
Social media strategy:
Word-of-mouth marketing for the digital age
Summary
The Challenge
Social media allows people to be more connected than ever before and marketing is changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether the company is actively participating or not. Venturing into social media means opening up your brand and company to the world at large and giving up some control over how your message is being spread. How do you take back some control and make sure that your brand is being promoted in a positive and effective way?
The Solution
Harnessing the social Web and social media to promote your company's brand the way you want it to be seen requires a well thought out plan to achieve long-term results, but it is not difficult. By following clear evidential best practices and choosing the strategy that best fits your goals (whether they are brand building, link building, an integrated campaign or a long-term social media plan), you will drive your company's online presence to success.
The keys are flexibility, transparency and swiftness of response. Your company can use a dedicated team or enlist the whole company to help, but it is important to be "yourself." The public wants and expects to communicate with you and if they have a good experience, they will spread "social proof" about your brand to new audiences and networks, even some that you may not have thought of yet.
Word-of-mouth is still the most effective form of marketing and engaging your audience via social media is simply using technology to drive this kind of strategy forward.
1SOCIAL MEDIA STRATEGY
Facebook has over 250 million active users around the globe who spend (in total) over 5 billion minutes on the site each day. Two- Social media statisticsthirds of those users are outside of college. More than 1 billion pieces of content are shared each week, including blogs, videos, links, „„Facebook has 250 million active 1microblogs and more. Online applications show that the average users
number of Tweets per hour is at over one million (for the period „„Time spent per day on between July 18 and July 27, 2009, Tweespeed measured 1,034,545 Facebook: 5 billion minutes2postings per hour on Twitter). Over 100,000,000 YouTube videos are „„More than 1 million posts on 3viewed every day. Twitter every hourThese numbers are only the tip of the iceberg, drawn from three of „„Over 100 million YouTube the most popular social media networks. The sheer size and activity videos are viewed every dayof the audience gets bigger every day and is something you and your „„73% of active online users have company cannot afford to ignore. With the advancement of technology read a blog; there are more than and the establishment of real-time social networks like Twitter and 346 million blog readers Facebook, social network marketing can now reach a global market worldwidefaster than any other kind of marketing before. „„55% have uploaded photos to But reaching your market with this next-generation version of word- shareof-mouth marketing is about more than speed. The other side of the „„40% subscribe to an RSS feedcoin is an audience that is actively participating in the message that is Social Media, Web 2.0 And Internet Stats being sent. It is imperative to the success of your company to embrace (n.d.). Retrieved July 25, 2009 from The-and engage the ongoing social ... [download for more]
