| INFORMATION |
| Published : |
Oct 15, 2009 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
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Do you wonder what your customers are thinking? IBM surveyed nearly 4,300 consumers in the U.S. and the U.K. to find out how they interact with retailers. Read the white paper, "Understanding Consumer Patterns and Preferences in Multi-channel Retailing," to see how consumers are filling their baskets, why shoppers change channels and other key findings. |
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| Browse Related Categories : |
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Collaborative Commerce
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Enterprise Software
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Supply Chain Management
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Today, browsing, comparing and purchasing retail merchandise is a multichannel proposition for retailers and consumers. Our survey of nearly 4,300 consumers in the U.S. and the UK answers many questions retailers need to consider when evaluating multi-channel initiatives: "What channel combinations do shoppers prefer? Why do shoppers switch channels and retailers across channels? What functions and features do consumers expect when shopping across channels? What can retailers learn from seasoned multi-channel shoppers? How do consumers' multi-channel priorities and patterns change by product category, customer demographics and shopping frequency?"
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