Turbulent times call for an agile application foundation.

Today's dynamic business environments and economic uncertainty mean organizations must work smarter to remain competitive and respond to changing customer demands. Key to working smarter is both business agility and cost optimization. In order to achieve these goals, organizations must reduce their IT complexity to be able to quickly and easily deliver on the needs of the business while enabling continued innovation. IBM WebSphere software provides the IBM SMART SOA approach to untangle the costly and debilitating IT complexity associated with point-to-point connectivity and integration, while maintaining high levels of reliability. As a result, IT is able to cost-effectively deliver fast and flexible application integration to improve the flow of information across an organization; position the business to adjust to dynamic business requirements and enable IT to seamlessly bridge to new connectivity technologies that are in such high marketplace demand today. The end result for the business is additional revenue opportunities and a higher return on investments. So, where do you start? With many companies today, this agility and savings begin with an SOA pattern called an ESB that provides a fundamental, reliable messaging layer, plus value-added services for intelligently connecting services and systems across the enterprise. Together, we call this ESB messaging and enrichment.