These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research.
The facts are:
- Utilizing multiple channels has become the ‘new normal.'
- Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business.
Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
- Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations.