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> Oracle Marketing Cloud > Lead Nurturing: Guide for Modern Marketers
Oracle Marketing Cloud
Published:  Oct 05, 2017
Type:  White Paper
Length:  11 pages

Lead Nurturing: Guide for Modern Marketers

White Paper Published By: Oracle Marketing Cloud

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success.

Download this guide to discover even more ways to improve lead nurturing and increase revenue.

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