Find White Papers
Home
About Us
List Your Papers
    
> IBM > Creating a best-in-class online experience that makes it easier for customers to deliver smiles
IBM
Published:  Aug 23, 2017
Type:  White Paper

Creating a best-in-class online experience that makes it easier for customers to deliver smiles

White Paper Published By: IBM

A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.



Tags : 
1-800-flowers, case study, ibm, consumer, brand loyalty