One of the leading and fastest growing suppliers of systems for online betting, casino, poker and bingo uses iovation to combat online fraud and abuse. Entraction has a "zero tolerance" policy towards fraud, collusion, money laundering and other infringements of laws and rules. Entraction required a fraud solution that would not disrupt the player experience and was efficient, scalable and cost-effective with low or no false positives. After implementing iovation ReputationManager, they were able to quickly detect and prevent fraud and recovered more than five times the investment.
c a s e s t u d y
Entraction Uses Device Reputation to
Carry Out "Zero Tolerance" for Fraud
We look for best- One of the leading and fastest growing suppliers of systems for
of-breed suppliers online betting, casino, poker and bingo uses iovation to combat online fraud and abuse.and what iovation has
delivered far exceeded Challengeour expectations. ? Entraction's successful platform attracted online criminals Device reputation ? Risk of financial fraud, collusion, money laundering and infringements of rulesdoesn't only help ? Existing tools did not meet Entraction's high standards on reducing fraudstop fraud; it also
helps prevent it in Solution
the future. ? Required additional sophisticated solutions that would not disrupt the player experience ? Required solution to be efficient, scalable, cost-effective with low or no Leonid Nezgoda false positivesManaging Director, ? Needed top-of-class provider to tackle not only fraud detection but Entraction Estonia also prevention
Results ? Quickly gained ability to stop repeat offenders ? Easy for fraud team to adopt and add into existing workflow ? Results were remarkable - way beyond expectations ? iovation's fraud management service returned more than five times the investment Background
Founded in 2000, Entraction supplies complete systems for online gaming, meaning that, for example, a media company wishing to integrate gaming into its website does not need to invest in payment solutions, customer support and other infrastructure. Over and above systems for poker, casino, betting and bingo, Entraction supplies support, affiliate systems, promotional tools and payment solutions.
Entraction has developed proprietary systems for poker, betting and parts of the peripheral systems on offer. Other systems are supplied by third parties. Entraction's strategy is to successively replace third party systems with those it has developed or acquired, where commercially justified. A prerequisite for success in Entraction's endeavours to be one of the world's three largest suppliers within the digital gaming industry is to be able to control the development of new products and services to ensure that Entraction has the best offerings in the market.
Partners can choose between an integrated solution containing a customized mix of different products or a turnkey solution in which the partner is responsible only for marketing. The company has proprietary software for poker and sports betting and licenses casino services and bingo from third parties.
With success comes threatThe company's success, skyrocketing since 2006, has been attributed to its excellent technology platform provided to customers and partners alike. However, with growth came the reality of fraud.
The types of fraud seen by Entraction included credit card fraud, friendly chargebacks, chip dumping, player collusion, identity theft, and bonus abuse. In addition, fraudsters were increasingly trying to use Entraction's gaming software to launder money.
Entraction has a "zero tolerance" policy towards fraud, collusion, money laundering and other forms of infringements of laws and rules. With its popularity and growth, Entraction needed iron-clad protection.
According to Entraction Estonia Managing Director, Leonid Nezgoda, "Fighting fraud and money laundering is the ultimate social responsibility. The majority of companies have to realize that while being better at fraud detection and prevention is a competitive advantage, it shouldn't be, really. The industry should stand together on the issue of zero tolerance for money laundering."
Entraction Case Study page 2Tool evaluationWith the influx of fraud, Entraction focused on getting their house in order. They developed in-house tools and procedures necessary to reduce fraud. They had good results, but were still looking for ways to enhance efforts. They needed top-of-class providers to tackle fraud detection and prevention. To remain focused on what they excel at, Entraction began the search for key technology partners.
The primary criteria for selecting a fraud detection tool was that it must:
1. Not interfere with player's experience2. Provide efficiencies in the review process3. Detect and prevent fraud effectively 4. Be cost-effective / affordable Initially this seemed li... [download for more]
