COCC, a leading provider of technology services for community banks and credit unions, needed a way to reach distant customers without increasing travel costs. That's when COCC decided to try online meeting technology.
This new case study explores how Citrix GoToMeeting Corporate enables COCC, one of the nation's fastest-growing data processing companies, to connect with new customers without increasing travel costs.
Case study
COCC, Inc.
COCC accrues travel savings and increases productivity withonline meetingsCOCC, Inc., is a leading provider of technology services for community banks and credit unions in theNortheastern United States. Account processing is only one of the 100-plus services that COCCoffers to these financial institutions. The company drives electronic banking transactions (such as debitcard and home banking), converts checks to images for payment, and provides business intelligence,risk management, and secure connectivity solutions tailored to retail and commercial bankinginstitutions. Open systems and client-driven support have made COCC one of the fastest-growingdata processing companies in the nation.The accounts pay forthemselves so quickly and"greatly increase employee The challenge: reach new customers without increasing travel costsproductivity. I am thrilledwith GoToMeeting. Since 1967, the success of COCC's products has encouraged the company to expand rapidly toother geographic areas of the nation, resulting in higher travel costs. "As COCC continued to growBrent Biernat and reach out to distant customers, we needed to find ways to maintain our superior service withoutVice President " increasing our travel expenses," said Brent Biernat, vice president for Network Services. The company® ®Network Services found part of the solution in Citrix GoToMeeting . Through this innovative and secure online meetingCOCC, Inc. solution, COCC now holds the line on soaring travel costs and increases the overall effectiveness ofits business.Today, the COCC sales department uses GoToMeeting to conduct secure online presentations andproduct demonstrations for distant prospects. "GoToMeeting lets us effectively talk about ourproducts when we can't get out to see prospects as quickly as we would like," said Biernat.GoToMeeting also helps the company expand its offerings to existing customers. Previously, thecompany's employees made frequent on-site visits with customers for service, support and planning."By leveraging online meeting technology we can continue to meet frequently with our customersKey benefits while decreasing travel expenses.". Cuts travel costs by$3,000/month. Boosts training revenues with Dramatically reduce travel costs with online meetingsonline demos GoToMeeting has gone a long way in helping the company meet its goal of reducing its overalltravel budget. Another benefit: employees can be more productive by staying in the office rather. Enables sales team to reach than traveling to a distant location. "Rather than flying and spending the night for a three-hourmore prospects meeting, we're using GoToMeeting to meet remotely," Biernat explained. "We're not losingresources for an entire day."Its combined savings and productivity improvements quickly endeared GoToMeeting to seniormanagement. "We were able to easily justify the cost of GoToMeeting," said Biernat. "By using onlinemeeting technology, we save $3,000 every month in travel expenses such as airfare, hotels, mileageand meals. It was very clear that we can pay for our GoToMeeting licenses by avoiding one or twotrips-the payback is almost immediate." In addition, because the company works with financial Product information:institutions, security features such as 128-bit AES end-to-end encryption are paramount. "Security is a www.gotomeeting.comfactor for us and the encryption was very important." Sales inquiries:gotomeeting@citrixonline.comAll You Can Meet pricing avoids per-minute sticker shock Phone: (800) 372-6207+1 (805) 690-2340 (outsideWhen COCC initially decided to take advantage of online meeting technology, the company opted touse a popular online meeting service that charged by the minute for each participant. COCC soon the U.S)found the costs to be excessive. "Because we were paying by the minute, the cost to present an Channel partners:average demo to a customer ran around $250," explained Biernat. As a result, the company foundemployees were not using the service as often as they wanted. "As we tried to scale the product, it resellers@citrixonline.combecame extremely costly, so we used it in a very limited fashion. The variable charges were difficult to Phone: (805) 690-5711budget as well. As managers, we couldn't predict our cost." About this customer:®The All You Can Meet pricing model of GoToMeeting eliminated the excessive costs of per-minute www.cocc.compricing and helped COCC budget more effectively. "We were able to... [download for more]