CRM Customer Panel Video - Competitive B2B and B2C Relationship Management

Current macro-economic conditions and increased regulatory scrutiny are driving a number of changes to how businesses relate to their customers, partners and regulatory bodies. As a result, one of the primary objectives of many organizations is to automate and "educate" each customer and partner interaction so that the experience resembles an interaction with the company's best sales or customer service agents - personally available to each customer, with customized knowledge, at every stage in the interaction from purchasing to support requests.By automating the core decisions that need to be made at the point-of-contact, companies can empower any contact person, or any channel  (i.e., ATM), to present the right product or service at the right time to the most likely customers, enabling real-time decisions while increasing relevancy, consistency and auditability.During this session, a panel of ILOG BRMS customers share information about agility gains achieved using automated decisions to:Increase success at point-of-contact with more frequent and focused cross-sell and upsell improve customer and partner satisfaction with better service and support. Increase revenue, profitability and wallet-share through greater acceptance. Improve auditability with consolidation of siloed and divisional approaches.