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" SPSS gave me answers to my 'how' and 'why' questions on customer preferences. We learned exactly where customers think we are struggling and can allocate resources to address the problem."
- Sharon James Process Specialist SPSS Haworth Furniture Survey Tips
" With SPSS, I save about two weeks of A handy guide to help you time each quarter (along with $20,000 save time and money as in annual consulting fees) from data input to number crunching." you plan, develop, and execute your surveys- Julie Frandsen Assistant Editor Aspen Publishers
" SPSS Text Analysis for Surveys' ability to distinguish between positive and negative open-end responses is the 'Holy Grail' of survey text analysis."
- Bob Muenchen Manager, Statistical Consulting Center The University of Tennessee Office of Information Technology
SPSS has a worldwide network of distributors.To locate the SPSS office nearest you, go to www.spss.com.
SPSS is a registered trademark and the other SPSS products named are trademarks of SPSS Inc. All other names are trademarks of their respective owners. © 2008 SPSS Inc. All rights reserved. STIP-0308$8.95 ISBN 1-56827-090-9 Printed in the U.S.A.
www.spss.comTable of Contents PrefacePreface . . . . . . . . . . . . . . . . 1 Are you currently involved in survey research? Planning . . . . . . . . . . . . . . . 3 Or are you developing a survey for the first time? Define your mission . . . . . . . . . . 3 Regardless of your level of experience, SPSS Outline your research . . . . . . . . . 3 Survey Tips can help you plan, develop, and Establish a budget . . . . . . . . . . 3 execute surveys. Develop a schedule . . . . . . . . . . 4 Define the population . . . . . . . . . 4 This booklet is divided into four major sections, Determine your sample size . . . . . . 5 each related to a stage in the survey research Select a sampling technique . . . . . . 6 process and containing a number of tips to guide Choose a survey method . . . . . . . . 8 you through it. Please remember that these Questionnaire design . . . . . . . . . . . . . . . . . . . 12 stages are not to be considered in isolation. A Determine your survey's length . . . . 12 decision made at one stage may influence your Choose appropriate question formats . . 13 work at other stages. Also, in some situations you Design your response choices . . . . . 17 may work on several stages simultaneously, rather Use professional formatting . . . . . . 20 than sequentially. Conduct a pilot study . . . . . . . . . 23 Finding problems in your survey . . . . 23 After the tips, you'll find a glossary of terms Data collection . . . . . . . . . . . . 25 frequently used in survey research. These terms Use incentives as appropriate . . . . . 25 are boldfaced the first time they appear in the text. Give clear instructions . . . . . . . . 26 Interviewer-administered surveys . . . . 27 As you read, you'll see symbols that will help you Telephone surveys . . . . . . . . . . 27 better understand the information in this booklet. Mailed surveys . . . . . . . . . . . 30 Online surveys . . . . . . . . . . . 32 This symbol indicates an example Survey field times . . . . . . . . . . . . . . . . . . . . 33 illustrating a particular tip. "Ideal" response rate . . . . . . . . . 33Analysis and reporting . . . . . . . . . 34 The § symbol indicates that the figure shown Use a unique identification variable . . . 34 is based on a survey of a very large population, Clean and verify your data . . . . . . . 35 such as a national survey. Analyze open-ended questions . . . . . 36 Keep track of your analyses . . . . . . 36 Design readable reports . . . . . . . 41Conclusion . . . . . . . . . . . . . . 42Glossary . . . . . . . . . . . . . . . 43About SPSS Inc. . . . . . . . . . . . . 50SPSS products for survey and market research . . . . . . . . .... [download for more]
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