TSPSS Text Analysis for Surveys 3.0 - Specifications
Get the most value from your
surveys with text analysis
The words people use to answer a question tell you a lot ? Create categories or "code frames" more quicklyabout what they think and feel. That's why you include ? Categorize or "code" responses more consistentlyopen-ended questions in your surveys. They provide more ? Save money by eliminating or reducing your reliance varied and detailed information than closed-ended on outside servicesquestions do. Traditionally, categorizing or "coding" survey ? Save time-and make results more consistent- text responses has been time-consuming, tedious, and by reusing categories in ongoing or similar surveysexpensive, often limiting your ability to unlock the full value ? Increase satisfaction with survey resultsof these responses. Use SPSS Text Analysis for Surveys to categorize text With SPSS Text Analysis for Surveys, you can quantify text responses whether you conduct surveys to support decision responses for analysis along with other survey data- making in business, education, or government, or as part thoroughly, reliably, and quickly. Best yet, SPSS Text of your academic research. No matter your field, you now Analysis for Surveys is easy to use-even if you haven't have a way to combine your qualitative and quantitative performed text analysis before. It automates the process, analyses using one advanced but easy-to-use desktop while still allowing you to intervene manually to refine your software program.results. You never lose control of the categorization process. With SPSS Text Analysis for Surveys you can: ? Identify major themes without reading responses word for word? Distinguish between positive and negative comments easily? Use pre-built categories for customer, product and employee satisfaction surveys*
* An exclusive feature in the English-language versionAn efficient way to make text responses count It's easy to switch between methods, and it puts you in full SPSS Text Analysis for Surveys is an ideal tool for control of the categorization process.categorizing text responses and quantifying customer, employee, or student satisfaction, so you can integrate Categorizing all responses satisfactorily will probably the new results for analysis with the rest of your data. require manual intervention. You may need to assign and reassign individual responses to categories, as well To extract and classify key concepts from responses as create, combine and rename categories. SPSS Text to open-ended questions, SPSS Text Analysis for Surveys Analysis for Surveys enables you to do this quickly and uses advanced linguistic technologies. These technologies easily-and at any time-using either drag-and-drop or analyze text as a set of phrases and sentences whose context menus. grammatical structure creates a context for the meaning of the response. Without having to read responses word The difference between SPSS Text Analysis for for word, you can identify major themes and distinguish Surveys and other programsbetween positive and negative statements.
Let's say a restaurant chain is performing customer Easy to use and control surveys to optimize its menu selections. One respondent uses an open-ended field to write SPSS Text Analysis for Surveys is simple to use. First, you the sentence:import your text responses. The new Project Wizard walks you through set up, so you can quickly import your text "I like pizza and chicken wings but hate salads." responses, extract concepts, and obtain initial results. Most automated or statistical tools could identify Extraction results are displayed as lists of terms, types, that the statement carried two opinions, but they and patterns. couldn't clearly tie it back to pizzas, chicken wings, and salads. As a result, the response would be ranked ? Terms are single or compound words as neutral (one positive + one negative) and the ? Types are groups of similar terms-positive or negative restaurant chain would not know what this customer comments, for example likes or dislikes. ? Patterns are a combination of either terms and types or types and types-such as qualifiers and adjectives SPSS Text Analysis for Surveys uses term derivation that reveal opinions about a particular subject and term inclusion-powerful linguistic classification methods based on SPSS Inc.'s natural language process... [download for more]
