Did you know that 90% of marketing-produced content is not used by sales? Stop wasting time creating white papers and fact sheets that no one is reading. If you really want to increase sales library views and usage rates, itís time to change your approach. In this white paper, youíll learn five steps to make your content indispensable to the sales process, including how to:
- Use data to make your content sales pitch shine
- Bring order to content chaos with sales enablement technologies
- Incorporate smart packaging to lift sales content usage rates
You know your content is engaging and relevant. Now persuade salespeople to think the same. Start selling the sellers on the content they really need to close deals today!