Data warehousingTo support your business objectives
Rely on business insight-not just intuition.
Guide business strategy more effectively with IBM DB2 Warehouse solutions for small data warehouse implementationsFact or best guess?
The decision-making disconnect
In recent years, small and Chances are your systems contain all large organizations alike have of the hard evidence that business lead-seen rapid increases in the ers need to understand trends and amounts of company and cus- make informed decisions. The problem tomer data available to them. is you don't have a way to easily and For many companies, however, an cost-efficiently compile and analyze the inability to easily access and use this data-so your organization's decision information strategically limits their makers must rely heavily on experience ability to optimize operational efficien- and intuition. But what intuition suggests cies and differentiate themselves from and what data shows are often surpris-the competition. And given commoditi- ingly different. zation and intense competitive pressures, businesses need every advantage they Take the example of a small bank in can get to deliver higher service levels, the northwestern United States. Bank increase efficiency and address regula- management assumed that wealthy tory requirements. clients who made large deposits were the bank's most profitable clients. However, after implementing a solution that enabled bank leaders to analyze customer profitability, they realized that the opposite was true. Wealthy clients were savvy negotiators who typically negotiated all of the profits out of the instruments they purchased from the bank. In fact, smaller, more modest investors were more profitable-the bank just needed a strategy to attract more of them. Transform information into . Customer relationship manage- DB2 Warehouse software includes a strategic asset with a ment. Better understand who your a powerful graphical tool, called the data warehouse customers are, what they want and SQW warehousing tool, for designing, In any industry-whether you work in a what they're buying so you can give deploying and loading the warehouse small business or in a large company- them what they want. to support data mining and analytics if you can't compile and analyze activities. And an easy-to-use interface . Resource planning. Identify cost- historical data, you can't separate facts makes it possible for a wide range of cutting opportunities and budget from best guesses to maximize your employees to access the capabilities. trends to support better investment competitive advantage. And the reason Moreover-unlike some small-scale decisions.that many organizations can't get to this data warehouse solutions from third-information is a lack of integration among party vendors that support only limited, company data sources ranging from Make more informed decisions: difficult-to-scale solutions-flexibility is desktops to legacy systems, servers IBM DB2 Warehouse software a key attribute of DB2 Warehouse soft-Žand intranets. While it may be easy to An IBM DB2 Warehouse solution can ware. DB2 Warehouse can support both access current sales or financial data in provide a data warehouse that delivers operational and transactional workloads a single system, pulling together differ- an up-to-the-moment, single view of and prioritize different requests, orga-ent types of historical data from multiple company-wide data without overstretch- nizations and users. The architecture systems to see whether you can find any ing your IT team or bank account. By also enables you to add more complex business opportunities is another story. integrating data sources ranging from workloads, and it easily scales as your spreadsheets to heterogeneous, siloed, business requirements demand.Fortunately, there is an easy and cost- legacy systems, DB2 Warehouse can effective way to compile and analyze help decision makers capitalize on an A vast network of IBM Business Partners your data for strategic advantage: a organization-wide view of the information. underpins DB2 Warehouse solutions. data warehouse. In fact, a data ware- And with the help of online analytical Business Partners provide an added house-which is a central repository processing (OLAP) and data mining layer of local support as well as solu-of information from the systems across capabilities from IBM B... [download for more]
