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> Microsoft Dynamics > Your Brand Sux: Turning Social Sentiment Into Opportunity
Microsoft Dynamics
Published:  Oct 20, 2015
Type:  White Paper
Length:  32 pages

Your Brand Sux: Turning Social Sentiment Into Opportunity

White Paper Published By: Microsoft Dynamics

While traditional marketing is still important to communicating your brand, engaging with the voice of the customer is becoming more important than ever. When a customer searches for your brand, they won’t be searching for what you say about your brand—they’ll be searching for what other customers like them think about your brand. When someone shares something on social, it’s there for the whole world to see—and customers today increasingly focus on peer reviews over marketing material.

For savvy brands that want to reach customers at the point of influence, social marketing is the new mandate. Furthermore, social listening plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.



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