Data warehouses: improve strategic decision making with coherent views of data

IBM Software Group
Data warehouses: improve
strategic decision making with
coherent views of data.
The ability to make quick, well-informed decisions is critical to competitiveness and growth for small and large companies alike. In recent years, most companies have seen the amount of customer and company data in legacy systems, desktops, servers and intranets increase dramatically. Yet a lack of integration between systems makes it nearly impossible for companies to use the valuable data within disparate systems to their advantage. In many cases, instead of relying on hard data based on historical trends to drive strategic direction, decision makers rely heavily on experience, limited-sometimes o­ utdated-information and intuition. Siloed data also makes it more challenging to comply with changing regulations.
Data warehouses-which can provide A better way to manage and a manageable, cost-effective central analyze datarepository of company-wide data-can Data warehouse solutions can deliver help you take control of growing data business insight across virtually any volumes. And with the help of online business process or function. They are analytical processing (OLAP) and data particularly valuable for understanding mining tools, data warehouses can help sales, profiling customers and analyzing Use integrated views of you drive a business strategy based business costs. Data warehouse solu- company-wide historical data to optimize sales, CRM and on documented trends rather than tions are designed to: enterprise resource planning best guesses. processes. Help optimize processes using integrated, coherent views of data. Provide accurate, up-to-date information and reports from Make strategic decisions based on systems across the company, hard facts. For example, evaluate helping to improve regulatory factors driving sales across products, complianceregions and time frames to focus Are available in competitively sales efforts where they're most likely priced versions that are sized to pay off. Improve customer rela- for a range of needstionship management (CRM) tactics Could your business benefit from a data warehouse solution? A data warehouse can help you overcome the following types of challenges: © Copyright IBM Corporation 2007Consolidate silos Manage and distribute Make more informed IBM Corporation of information. information more effectively, decisions as you prepare Software Group across the business. for rapid growth. Route 100 Somers, NY 10589 U.S.A.Produced in the United States of America with a better understanding of who Why IBM? 03-07 IBM offers competitively priced data All Rights Reservedyour customers are and what they're buying. And rely on more sophisti- warehouse solutions designed to help DB2, IBM and the IBM logo are trademarks of I­nternational Business Machines Corporation in cated views of financial systems to companies of all sizes analyze and the United States, other countries or both.identify opportunities for controlling use information to make better deci- Other company, product and service names may ®sions. IBM DB2 Warehouse software be trademarks or service marks of others.costs and investments. is based on years of experience and References in this publication to IBM products or . Help improve regulatory compli- services do not imply that IBM intends to make them best practices gained in developing available in all countries in which IBM operates.ance. Compile data from across and implementing data warehouses The information contained in this documentation the business to achieve a single in enterprise environments. Many IBM is provided for informational purposes only. While version of the truth to help improve efforts were made to verify the completeness Business Partner solutions are even and accuracy of the information contained in this your ability to comply with govern- available in preconfigured and prein- documentation, it is provided "as is" without war-ment regulations. ranty of any kind, express or implied. In addition, tegrated packages. DB2 Warehouse is this information is based on IBM's current product . Help companies become more the foundation that enables you to easily plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for nimble. To optimize opportunities, build solutions that integrate data, so any damages arising out of the use of,... [download for more]