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Gain a Competitive Advantage with Enterprise Content Management (ECM)

White Paper Published By: PTC

An ECM solution can give you lasting differentiation from your competitors by improving the quality and availability of your publications. Download this white paper to learn why you can't afford to overlook an ECM solution for your technical publications process.



Tags : 
content management, competitive edge, content delivery, cms, ecm, enterprise content, ptc, wireless communications

PTC
Published:  Aug 21, 2009
Type:  White Paper
Length:  14 pages

P T C . c o m
White Paper ECM for Technical Publications Page 1 of 16
Enterprise Content Management for
Technical PublicationsP T C . c o m
White Paper ECM for Technical Publications Page 2 of 15
Introduction . What if you could speed time-to-market by developing documentation concurrently with product designs, ensuringNinty percent of published information is stale: customers are over- that when product development is complete, a product isloaded with information but usually cannot find what they need; the ready to ship with documentation available in multiple field force is dispatched to service calls with incorrect instructions; help languages and multiple media formats? desks desperately shuffle through a myriad of papers to find obsoleteanswers; organizations frequently publish incomplete or outdatedinformation. It's no wonder that customer satisfaction is low, service . What if you could eliminate 30% of your service costs by costs are high, and legal exposure is high. maximizing the effectiveness of your service calls? What if youcould supply your service professionals with real-time, customized instructions with embedded interactive graphics andCreating and using redundant, inconsistent and unstructured information step-by-step instructions for the required service procedure?for formal publishing requirements is a recipe for failure. Just as youcould not tolerate uncontrolled data in your organization's financialmanagement systems, you can no longer afford to handle your intel- . What if you could deliver the most current, personalized traininglectual content in an uncontrolled, unconstrained, error-prone and materials automatically to all your training locations while highly labor-intensive manner. eliminating 75% of your publication costs?
By using traditional publishing software, authors typically waste 30% . What if you could maximize your ability to win new business to 50% of their time formatting documents instead of focusing solely1 by cutting proposal response time by 50%? on content creation and improvement. Often, authors must recreatecontent that already exists because that content can't be located.Inconsistencies in the sequence and structure of information across . What if you could automatically deliver personalized similar documents make the information difficult for readers to documentation to all your customers while quadrupling understand. Finally, lack of automation forces authors to manually the frequency of documentation updates?update multiple documents when a product or service changes, whichis a time-consuming and error-prone process. . What if you eliminate the need to create 1/3 of all new documents by facilitating reuse of existing information? WhatBy using an enterprise content management (ECM) solution designed if you could eliminate up to 80% of your translation costs byfor optimizing your technical publications process, your organization ensuring that only new content gets translated?can gain a significant competitive advantage and achieve lastingdifferentiation from your competition.
This paper will discuss how you can improve the quality of your publi-cations and why a special purpose content management solution isoptimal for solving your information quality problems.
1"The Hidden Costs of Information Work," IDC White Paper, March 2005.P T C . c o m
White Paper ECM for Technical Publications Page 3 of 15
Contents
CURRENT CHALLENGES WITH TECHNICAL PUBLICATIONS 4Poor information quality impacts organizational performance and corporate profitability 4Traditional technical publications systems limit the benefits of ECM 4When should an organization consider adopting an automated approach to publishing 6
BEST-PRACTICE APPROACH TO OPTIMIZING THE TECHNICAL PUBLICATIONS PROCESS 7Creating technical publications 7Collaboration requirements 9Control and management of content 9Communicating content - publishing technical documents 12Choosing the right architecture - critical for automating publication processes 12
PTC'S PRODUCT DEVELOPMENT SYSTEM: AN INTEGRAL ECM SOLUTION FOR 13TECHNICAL PUBLICATIONS
PTC GLOBAL SERVICES ENSURES COMPANIES REALIZE THE MAXIMUM VALUE 14FROM THEIR DYNAMIC PUBLISHING INVESTMENT
CONCLUSION 14P T C . c o m
White Paper ECM for Technical Publications Page 4 of 15
Current Challenges with Technical Publications
Poor Information Quali... [download for more]

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