Extending the Reach of Your Business Intelligence Insight through a Single, Complementary Solution

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Extending�the�Reach��
of�Your�Business�Intelligence�Insight�
through�a�Single,�Complementary�
Solution:���think�AND,�not�OR�� �
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Olivia�Duane-Adams�Co-Founder�and�Partner�SRC,�LLC�190�South�Glassell�Street�Suite�201�Orange,�CA�92866�(714)�516-2400�����������������������������������������������������2009�SRC,�LLC�The�SRC�logo�and�Geographic�Business�Intelligence�are�trademarks,�and�Alteryx�and�Guzzler�are�registered�trademarks�of�SRC,�LLC.��Other�products�named�herein�may�be�trademarks�of�their�respective�manufacturers�and�are�hereby�recognized.� �����������������������Executive�Summary�
To�mine�raw�data�and�extract�crucial�insights,�business�decision-makers�need�fast�and�comprehensive�access�to�all�the�information�stored�across�their�enterprise,�regardless�of�its�format�or�location.��Furthermore,�that�data�must�be�organized,�analyzed�and�visualized�in�ways�that�permit�easy�interpretation�of�market�opportunities�growth,�shifts�and�trends�and�the�business-process�changes�required�to�address�them.���
Gaining�a�true�perspective�on�an�organization's�customer�base,�market�area�or�potential�expansion�can�be�a�challenging�task,�because�companies�use�so�many�relational�databases,�data�warehouse�technologies,�mapping�systems�and�ad�hoc�data�repositories�to�gather�and�house�information�for�a�wide�variety�of�specialized�purposes.��Alteryx,�the�core�of�the�SRC�Geographic�Business�IntelligenceT�offering,�enables�organizations�to�leverage�the�best�of�their�current�infrastructure�through�a�single,�unifying�and�performance-optimized�platform�for�gaining�insight�into�the�true�meaning�and�potential�of�all�this�data.���
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SRC's�Alteryx�does�not�have�to�replace�data�applications;�it�has�been�designed�to�complement�existing�tools�and�allows�users�at�any�level�to�capitalize�on�the�strengths�of�their�current�corporate�data�systems.���Alteryx�pulls�and�organizes�spatial�and�non-spatial�data�from�any�internal�resource�in�any�format�and�presents�it�in�a�highly�usable�and�visually�meaningful�way,�regardless�of�the�original�data�processing�system,�file�type,�format�or�country�of�origin.��This�resulting�presentation�of�data�can�be�produced�as�a�simple�Excel�file,�as�a�rich�Google�Earth�map,�or�as�sophisticated�charts,�tables�and�detailed�maps�generated�with�advanced�Alteryx�mapping�and�reporting�engines.�
In�other�words,�Alteryx�provides�data�independence,�easing�access�to�and�analysis�of�data�from�any�of�the�organization's�operational�and�repository�systems.��Alteryx�also�extends�this�independence�to�spatial�information�by�fully�supporting�spatial�data�types�as�spatial�objects.��While�Alteryx�need�not�replace�the�point�solutions�it�so�easily�integrates�and�pulls�together�in�a�single,�unified�context,�it�packs�the�power�and�capability�to�exceed�the�processing�speed�and�flexibility�of�the�best-of-breed�contenders�in�many�categories.��For�instance,�the�data�independence�and�database�4�
�interoperability�features�of�Alteryx�make�it�a�formidable�extract,�transform�and�load�(ETL)�solution.��Users�without�experience�in�coding�can�simply�view�table�data�in�grids,�then�drag-and-drop�elements�to�create�new,�syntactically�correct�compound�commands.�
Alteryx�also�simplifies�the�verification�of�data�quality.��Users�can�rapidly�view�spatial�and�non-spatial�data�before�accessing�it,�and�can�filter,�verify�and�convert�data�as�necessary�during�the�input�process.��Decision-makers�can�call�up�and�work�with�just�the�data�they�need�from�any�remote�source�to�avoid�getting�bogged�down�in�processing�and�overhead�issues.��Alteryx�is�especially�valuable�when�a�user�needs�to�create�maps�or�other�spatial�objects�from�relational�databases.��Alteryx�can�geocode�any�address's�latitude�and�longitude�precisely,�coordinates�needed�to�produce�those�mapped�or�spatial�representations�that�make�visual�sense�of�any�data.�
With�Alteryx,�users�can�rapidly�combine,�compare�and�represent�enormous�volumes�of�data-spatial�and�nonspatial-in�geographic�contexts�and�in�a�single�application�environment.��This�is�a�feat�impossible�to�render�quickly,�if�at�all,�with�conventional�mapping�and�spatial�analytic�systems,�and�Alteryx�does�it�at�speeds�unthinkable�using�traditional�solutions.�
Alteryx�is�easily�scalable�and�can�be�widely�deployed�across�an�organization�so�that�users�at... [download for more]