Surviving to Thriving in Online Publishing - Essential Strategies for Online Success

The recent economic downturn has caused massive layoffs, reorganizations, and cost reductions throughout the publishing industry. In many cases, these cuts have come at the expense of the online side of the house, as most publishers still make an overwhelming percentage of their revenue in print. However, most publishers also recognize that digital is a major part of their future. So the question is: how do publishers weather the economic downturn without putting themselves years behind the competition when the economy starts to right itself?This white paper reviews the current outlook for online publishing, discusses some of the challenges companies may face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. Specifically, from a technology standpoint, the paper also looks at Content Management Systems, which are the life-blood of online publishing. Choosing the right CMS can mean the difference between uptime and downtime, fresh and stale content, happy and dissatisfied editorial staff and a compelling overall consumer experience. Each of these factors impact the profitability of a website since they directly affect the advertising inventory and the value of the ads on a site.