NetApp Leverages Clickability to Double Traffic, Grow Leads Four-Fold & Cut Costs

With more than 8,000 employees, NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency. A best-of-breed, innovative, and cost-efficient Content Management System matches perfectly with NetApp's corporate DNA. Consequently, NetApp chose the Clickability SaaS CMS Platform after an exhaustive and thorough review of multiple solutions. With Clickability, NetApp was able to: •Spend one-sixth the amount of money it otherwise would have needed just in infrastructure costs alone for an in-house solution•Migrate 16 domains to the Clickability Platform in less than three months•Publish in 11 languages•Boost overall traffic 147% and increase its China site traffic by an incredible 2,000%•Empower business users to post content independently•Enable Marketing to gain autonomy from IT for Web updates"For our global Marketing staff, the Clickability Platform has meant dramatically increased productivity at significantly lower cost. For our Web team, it's meant lower stress and no late night calls,” according to Jay Kidd, NetApp’s Chief Marketing Officer. “Most important, our customers around the world have profited from an up-to-date, easy-to-use and constantly evolving NetApp presence on the Web. SaaS has definitely earned its stripes at NetApp."