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> Microsoft Dynamics > Social is for Closers: Using Online Networks to Build Relationships and Boost Sales
Microsoft Dynamics
Published:  Jul 17, 2015
Type:  White Paper
Length:  8 pages

Social is for Closers: Using Online Networks to Build Relationships and Boost Sales

White Paper Published By: Microsoft Dynamics

If you arenít tapping into social selling, youíre missing out. In 2012, sales people using social media to sell outperformed those who werenít using social media 78.6% of the time. Whatís more, social sales people were 23% more successful at exceeding their quotas than their non-social sales peers. Social sales people are doing all this by spending just 10% of their time on social channels. Surprisingly, however, more than half of the sales organisations surveyed by the Sales Management Association believe their current social efforts are not sufficient: 55% say they would be more productive if they had a larger social presence.

Imagine the possibilities of throwing a formal social strategy into the sales mix. Social helps you find prospects as they are actively searching for products or looking for solutions your company can offer. Social enables you to extend what makes great sales peopleóconnecting with customers, listening, and building relationships. It doesnít replace anything, but rather scales your ability to connect authentically with your prospects. Use the invaluable context and second-degree connections to reach prospects at their point of need and through a trusted, mutual connection.

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