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> Brainshark > 7 Deadly Sins of Sales Enablement Content
Published:  Apr 24, 2015
Type:  White Paper
Length:  11 pages

7 Deadly Sins of Sales Enablement Content

White Paper Published By: Brainshark

Sales enablement has quickly become a core responsibility of B2B content marketing.

Unfortunately, studies show that majority of sales content sits untouched and unused on the virtual shelf. The reason is often rooted in a disconnect between what marketers create, and what sales reps need – but that alone doesn’t tell the whole story.

This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable. Inside you’ll find tips on how to:

  • Align content with sales conversations 
  • Create engaging content that captures attention 
  • Ensure your content is used throughout your sales organization

Tags : 
marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, sales training