Many of your customers prefer doing business with you online. They go to your Web sites to learn about your products and services, to find products and/or services that address their needs, to configure and price the products and/or service s that they’d like to buy, and to purchase those products and/or services. They also set up and manage accounts with you. When those customers are consumers, we call these activities B2C (business to consumer) ecommerce.
Patricia Seybold Group Trusted Advisors to Customer-Centric Executives
IBM WebSphere Commerce
Suite 6.0
Rich Ecommerce Services, Flexible Technologies,
and Elegant Integration with External Applications
By Mitchell I. Kramer
Sr. VP and Sr. Consultant, Patricia Seybold Group
IBM is authorized to distribute this report. All other unauthorized redistribution of this report is a violation of copyright law. P.O. Box 290565, Boston, MA 02129 . Phone 617.742.5200 . Fax 617.742.1028 . www.psgroup.com
Patricia Seybold Group / Product Review
IBM WebSphere Commerce Suite 6.0 Rich Ecommerce Services, Flexible Technologies, and Elegant Integration with External Applications
By Mitchell I. Kramer, Sr. VP and Sr. Consultant, Patricia Seybold Group July 31, 2008
NETTING IT OUT IBM provides a wealth of samples and examples that simplify and speed your Many of your customers prefer doing business implementation and packages an elegant, Web with you online. They go to your Web sites to Services-based approach to integration that learn about your products and services, to find supports the complete customer cycle-from products and/or services that address their finding products to receiving them. needs, to configure and price the products and/or service s that they'd like to buy, and to purchase those products and/or services. They also set up and manage accounts with you. IBM WEBSPHERE COMMERCE
When those customers are consumers, we call these activities B2C (business to consumer) An Ecommerce Market Leader Since 1997 ecommerce. IBM WebSphere Commerce is IBM's B2C ecommerce software offering. The product was in-IBM WebSphere Commerce, introduced in troduced as Net.Commerce Server in 1996. Its cur-1996, is IBM's B2C (and B2B) ecommerce rent version, which was released in December 2007, offering. Its current version is 6.0 Feature Pack is Version 6.0 Feature Pack 3. Across the 12 years 3. IBM WebSphere Commerce was and that it has been available, IBM claims that more than remains one of the leading software offerings 1,500 customer organizations have purchased and for B2C ecommerce. IBM claims that 1,500 implemented WebSphere Commerce. We've been customer organizations have implemented the writing about it since 1998. WebSphere Commerce product. You can deploy it on-premise, hosted, was and is one of the leading ecommerce applica-or via SaaS subscription. tions in functionality, technology, and market pene-tration across both B2C and B2B implementations in On the PSGroup Report Card for evaluating many industry segments. B2C ecommerce product and services, IBM You can license and deploy WebSphere Com-WebSphere Commerce earns "exceeds merce in three ways: on-premise via perpetual li-requirement" grades in Web content, customer cense from IBM, hosted via perpetual license from and product data, integration, and company IBM, and on demand as Software as a Service viability. It needs improvement in search and (SaaS) via subscription license from IBM's partners. analytic functionality. Most WebSphere Commerce customers have on-Without qualification, we recommend that you premise implementations. IBM began offering Web-consider IBM WebSphere Commerce as the Sphere Commerce SaaS deployment just this year. software to run your B2C ecommerce site. Its IBM expects to have eight to twelve SaaS imple-packaged services and easily customizable mentations by the end of this year. technologies provide excellent support for the activities that your customers want to perform.
Customer Scenario and Customers.com are registered trademarks and Customer Flight Deck and Quality of Customer Experience (QCE) are service marks of the Patricia Seybold Group Inc. . P.O. Box 290565 Boston, MA 02129 USA . www.customers.com IBM is authorized to distribute this report. . All other unauthorized redistribution of this report is a violation of copyright law. 2 . Product Review
Packaging and Pricing model is based on a percentage of aggregate, net online sales for the hosted sites. IBM packages WebSphere Commerce in these In addition, IBM prices Sales Center and Com-three packages: merce Developer separately on a per-user basis. Also . WebSphere Commerce Express is positioned as... [download for more]
