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> Oracle > Making the Shift: How Great Marketers Are Changing Their Focus From the Campaign to the Customer.
Oracle
Published:  Feb 24, 2015
Type:  White Paper
Length:  8 pages

Making the Shift: How Great Marketers Are Changing Their Focus From the Campaign to the Customer.

White Paper Published By: Oracle

In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour.  Read this report for actionable insight into customer-centric marketing.



Tags : 
oracle, trends, marketing message, structure, cloud, data, team structure, customer, forrester research, shift, market, data integration