What every CXO should know about the Web 2.0?

MicroAgility Institute for Business Agility
What every CXO should know about the "Web 2.0"?


© MicroAgility, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. MicroAgility disclaims all warranties as to the accuracy, completeness or adequacy of such information. MicroAgility shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretation thereof, the opinions expressed herein are subject to change without notice. What every CXO should know about the "Web 2.0"?
1 Introduction
"Web 2.0" is a vogue term which describes the trend in the use of World Wide Web technology Table of Contents and web design that aims to enhance creativity, information sharing, and most notably, 1 Introduction collaboration among users. These concepts 1 What is "web 2.0"? have led to fundamental shift towards open, 3 Is "Web 2.0" really different? flexible and participatory web based communities 3 Why is "Web 2.0" Important? and hosted services such as social-networking 4 Implementation Approach sites, wikis, blogs, and folksonomies. "Web 2.0" applications have changed how people interact with the Web. The communication and collaboration tools that empower individuals in their personal lives are now emerging in the workplace. In this paper, definition of "Web 2.0" and its benefits are included followed by a very holistic approach for its implementation. 2 What is "Web 2.0"? "Web 2.0" is the business The term "Web 2.0" was coined by O'Reilly revolution in the computer Media in 2004 and refers to the second industry caused by the move to generation of Internet based services such as the Internet as platform, and an attempt to understand the rules social networking sites, wikis and communication for success on that new tools that emphasize online collaboration and sharing among users. Tim O'Reilly summarized platform. Principal among those "Web 2.0", "Web 2.0" is the business revolution rules is this: Build applications in the computer industry caused by the move to that harness network effects to the Internet as platform, and an attempt to get more people to use them." understand the rules for success on that new In short, the foundation of "Web 2.0" is collaboration. platform. Principal among those rules is this: Build applications that harness network effects to get more people to use them." In short, the foundation of "Web 2.0" is collaboration. In the opening talk of the first "Web 2.0" Conference, which was held on October 5-7, [1] [2]2004 at San Francisco , O'Reilly and John Battelle summarized what they saw as the themes of "Web 2.0". They argued that the web had become a platform, with software above the level of a single device, leveraging the power of the "Long Tail" [The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 [1]Wired magazine article to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items in relatively small quantities], and with data as a driving force. According to O'Reilly and Battelle, "Web 2.0" is an architecture of participation, where users can © MicroAgility, Inc. All rights reserved. Page 1 of 8 What every CXO should know about the "Web 2.0"?
contribute website content and create network Blogs (a short form of the term "Web log") are effects "Web 2.0" technologies tend to foster Web sites that can be private, as in most cases, innovation in the assembly of systems and sites or it can be for business purposes with regular composed by pulling together features from entries of commentary, descriptions of events, or distributed, independent developers. (This could other material such as graphics or video. Many be seen as a kind ... [download for more]