| INFORMATION |
| Published : |
Dec 30, 2008 |
| Length : |
7 |
| Type : |
White Paper |
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| Overview : |
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Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. Such master data may be indentified, harmonized and integrated at multiple levels of the software stack to materialize a single customer view (or supplier, product, view etc.). |
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| View All Items By This Company |
| Browse Related Categories : |
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Customer Relationship Management
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Data Integration
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Data Management
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Enterprise Applications
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Enterprise Resource Planning
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Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. Such master data may be indentified, harmonized and integrated at multiple levels of the software stack to materialize a single customer view (or supplier, product, view etc.).
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