LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system. Their goal was to increase its customer base and market share via an online system that provided them with the necessary information to create an e-strategy that would allow it to have a highly personalized conversation with each one of the customers it targets.