| INFORMATION |
| Published : |
Dec 23, 2008 |
| Length : |
2 |
| Type : |
Case Study |
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| Overview : |
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BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time. |
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| View All Items By This Company |
| Browse Related Categories : |
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Contact Management
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IT Management
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Knowledge Management
,
Network Management
,
Project Management
,
Service Management
,
Spend Management
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BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time. The goal was to have “layered” financial visibility in order to show the Marketing Leadership an overarching view of the budgets, including forecasts, commitments and actual expenses.
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