Using Technology to Manage the Marketing Spend

planning & financial management
Using technology to manage the marketing spend
Marketing lives in a new era of accountability and measurement. Fuelled in part by Sarbanes Oxley and in part by a growing commitment to enterprise productivity, marketing must:. Do more with less. Document what they do with less. Measure the impact of what they do with lessThe systems that are in place to measure corporate financial performance are built around general ledger accounts. While these systems support the CFO's needs for documenting corporate plans, budgets and expenditures, they do nothing to help a marketing executive who wants to track programs, campaigns and initiatives. General Ledger accounts merge data from hundreds of diverse expenditures, thus Marketing financials are part of corporate governancedepleting the power of the data to the marketer. Tracking marketing financials is now a part of corporate governance Planning & Financial Management addresses this broad business issue. procedures. As the first or second largest line item in many organizations, Planning & Financial Management is one component within the marketing must comply with tough rules set by the board.Aprimo Suite. The entire suite is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise. Aprimo provides The Planning & Financial a robust set of applications to address the challenges faced by marketing. Aprimo allows you to expand incrementally to improve efficiency and Management Difference:effectiveness. This growth path, combined with extensive functionality, makes Planning & Financial Management the most powerful application Improved decision-making available for managing the financial dimension of marketing. Improve financial decision-making and control with an up-to-the-minute view of budgeted, forecasted, committed and actual spend by project type, initiative, budget and date.The Challenges Planning & Financial Automatic alerts and notifications Management Addresses: Dynamically manage marketing budgets with automatic notifications The measurement imperative is growing in importance for over- or under-plan conditions for all currencies and geographies.Organizations now demand that marketing provide visibility into the Global financial management use of funds and ultimately how these funds impact the business. The Planning & Financial Management solution is engineered for Marketing is not its own "island of automation" global financial management. Currency conversions allow rollups to summaries from line items in multiple currencies. Users can view In spite of the fact that marketing has its own unique data and application financial information in their local currency.requirements, it must tie back to core financial reporting systems. Project management Alignment to the business is more important than ever As marketers execute and spend money, all project costs are tracked Marketing has assumed a more strategic role and often sits in the across invoices, materials, labor and expenses. Planning & Financial board room. However, this new status requires a much higher level Management provides a complete picture of the project budget including of alignment between marketing and the business. estimates, commitments and actual invoices.
© Aprimo, Inc. 900 East 96th Street Suite 400 Indianapolis IN 46240 317.803.4300 main 317.803.4251 fax www.aprimo.comAprimo is a registered trademark of Aprimo, Inc. 007-0308Ease of use The Planning & Financial The entire Planning & Financial Management solution utilizes Management Product:a graphical design palette delivered through a web interface. Marketing PlannerRole-based design Enables online creation, routing and approval of creative briefs for Like the rest of Aprimo, Planning & Financial Management is set within marketing projects and overarching programs. Flexible and configurable a role-based framework. Access to data and functionality is restricted business rules power the workflow to ensure that routings and approvals by role and individual access. Only those individuals with the proper match every project type (events, collateral, ads, direct mail, international, grants of authority can view and access sensitive financial data. product line, etc.).Total integration financial managerPlanning & Financial Management is totally integrated with the ... [download for more]