Learn how an online retailer uses OrderDynamics’ on-demand eCommerce platform to forge customer loyalty and drive significant sales through its customer base.
Case Study: Forging Customer Loyalty
Challenge With a high volume of orders per day through the OrderDynamics system, Curly Hair SolutionsT has access to detailed information about each order and Customer. This includes if they were a repeat buyer, which state/province they reside in, and whether the Customer originated from a Pay Per Click or other external online advertisement. Increasing sales through the existing Customer base was crucial for growth and had to be tracked accordingly.
Solution OrderDynamics Corporation recommended using eCast Manager, a build-in feature designed to manage e-mail based marketing campaigns and promotions. eCast Manager facilitates the highest level of e-mail marketing value that can be derived from an eCommerce environment. Immediately, Curly Hair SolutionsT can create targeted e-Cast campaigns, based on real transactional history driven by their live database and track the results of the campaign in real-time from initial Open rates all the way to a sale. Curly Hair SolutionsT now uses regular eCast campaigns to boost sales and repeat Customer business.
Benefits
. Increased sales by 15% monthly . Increased campaign sales by 70% on average . Easily create dynamic, targeted campaigns 4 times monthly . Increased efficiencies and reduced costs managing systems by $1,000 per month . Real-time tracking of eCast views and statistics . Closed the loop on determining the sales generated from a specific eCast
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