| INFORMATION |
| Published : |
Nov 26, 2008 |
| Length : |
11 |
| Type : |
White Paper |
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| Overview : |
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With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today . |
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| View All Items By This Company |
| Browse Related Categories : |
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Application Integration
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Enterprise Applications
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Marketing Automation
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Product Lifecycle Management
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Video Conferencing
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Online video is transforming the communications landscape for business marketers. In turn, more and more B2B marketers are leveraging video across the customer lifecycle, from awareness to advocacy. This whitepaper provides a comprehensive framework with real-world examples for how you can quickly, effectively incorporate video into your online marketing mix to help acquire, engage with and convert customers. What You’ll Learn:-The core drivers behind the growing use of online video in B2B - Strategic applications of online video throughout the customer lifecycle - How some marketers are currently using online video - Key considerations for producing and publishing content- Five steps you can take to start leveraging online video now
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