How Can Communication Service Providers More Effectively Address the Needs of Business Customers?

INDUSTRY BRIEF: IT MANAGEMENT SOLUTIONS FOR COMMUNICATION SERVICE PROVIDERS
How can I more effectively address
the needs of my business customers?Table of Contents
Executive Summary
SECTION 1: CHALLENGE 2More Effectively Addressing the Needs ofBusiness Customers Delivering New Types of Managed ServicesCreating These New Services Can be Costly andRequire New InvestmentsTo Succeed, CSPs Must Know Their CustomersInside and OutOffering These New Services Will TakeProviders into Uncharted WatersDelivering Managed Network and Other Value-Added Services to Generate Growth
SECTION 2: OPPORTUNITY 4Deliver Managed and Other Value-AddedServices with Technology Solutions from CACA Service Assurance solutionsProject & Portfolio ManagementValue-added Software Solutions
SECTION 3: BENEFITS 6Better Protect Existing Revenue and GenerateGrowth
SECTION 4: CA ADVANTAGE 6
SECTION 5: NEXT STEPS 7
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Challenge
The availability of lower cost, broadband services will erode fixed-line revenues fromexisting enterprise customers as they migrate from legacy to Ethernet-based services. Tocompensate, CSPs must expand into the small- and medium-sized business market andbecome more effective at delivering value-added capabilities that better meet the needsof all business customers. Offering services such as performance reporting, identityprovisioning, business continuity management and mobile device management can helpgenerate profitable revenue and growth.
Opportunity
Expanding into new markets and delivering new services can be costly. However, addingcapabilities that complement and extend traditional service offerings by building on proventechnology and by partnering with a successful IT-management company helps reduce therisks. Licensed from or hosted by CA, our IP-based service management solutions help youeffectively deliver more value to business customers. And CA can help train and supportyour sales and marketing team to better enable your success.
Benefits
Business customers are seeking more from their service providers. They need to reducetheir IT costs while increasing their support for strategic initiatives. Acquiring network-based voice and data services from a trusted provider can be the ideal solution.
CA IP-based service management solutions help you protect and grow your customer base,extend competitive advantage and reduce risk by enabling you to deliver new managedservices that help customers reduce costs and improve their business agility.
INDUSTRY BRIEF: IT MANAGEMENT SOLUTIONS FOR COMMUNICATION SERVICE PROVIDERS 1SECTION 1: CHALLENGE More Effectively Meeting the Needs of Business Customers Even as broadband services continue to expand, creating opportunities to grow bundled-service revenues and increase ARPUs from consumers and SMBs, fixed-line providers faceanother challenge: Enterprise customers of traditional voice and data networking services -carried via DS0/T1/T3, TDM, frame relay, ATM and dedicated DSL and custom fiber opticlinks - are now looking to upgrade their networks and services to Ethernet-compatiblebroadband services. Why? As more players enter the market and broadband service coveragecontinues to expand, competitive pressures are impacting prices. Plus with Ethernet-basedservices, companies can save by consolidating all their traffic onto a single, well managednetwork. And while many companies will be willing to use some of the savings to pay formanaged services to reduce their reliance on scarce and expensive internal IT resources,basic fixed-line revenues from large enterprise customers are likely to remain under pressuredespite the growing demand for bandwidth.
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