How Wyeth Transformed Its Business With SAP

WYETH
ENABLING CHANGE WITH AN
ENTERPRISE PORTAL AND SOA STRATEGY
QUICK FACTS
Industry Key Challenges Why SAP Was SelectedLife sciences - pharmaceuticals . Respond quickly to market demands . Ability to combine best-of-breed SAP and despite increasing government regulations non-SAP applications and databasesRevenue . Employ the optimal mix of SAP® and non- . Deployment ease and speedUS$22 billion SAP applications in solution development . Strength of functionality. Achieve competitive advantage against Employees intense generics competition60,000 . Build revenue despite declining face-to-face access to healthcare professionalsHeadquarters . Provide a visually stunning Web interface Collegeville, Pennsylvania that makes ordering simple and appealingWeb Site www.wyeth.com Implementation Best Practices Low Total Cost of OwnershipSAP® Solution and Services . Identified best practices - including . Used strategy combining the SAP SAP NetWeaver® technology platform methodology, governance, training, and NetWeaver® Portal component and so on - that made the implementation service-oriented architecture to quickly Implementation Partner successful knit together SAP and non-SAP DataEdge Consulting . Achieved partnership between IT and applicationsbusiness unit . Cost-effectively combined the best . Built a base of reusable applications and attributes from multiple disparate Wyeth, one of the world's largest business services applicationspharmaceutical companies, knows . Made the user interface very visually . Built reusability into all processes appealing, inviting, and easy to use . Built an agile, flexible platform that how to use heterogeneous technol- . Masked complexity of underlying supports rapid application deployments ogies to open new business opportu- applications from users and future enhancements nities. The company implemented a combined portal interface and enter- Financial and Strategic Bene? ts Operational Bene? ts . Built new, highly profitable sales channel Key Performance Indicator Impact prise service-oriented architecture . Captured specific customer information based on the SAP NetWeaver® tech- for use in targeted marketing Number of sales reps needed - 22%. Attained positioning to quickly respond to Number of customer e-mail + 2000%nology platform, which helps Wyeth market shifts addresses producedquickly create powerful applications . Achieved distinct competitive advantage Average time customers + 400% to 700%that open lucrative new sales chan- spend on sitenels. The award-winning Vaccines Time for customer to From days,Online Ordering Portal, for example, place order weeks, or months eases the ordering process for medi- to minutescal professionals while saving Wyeth time and expense.
SAP Business Transformation StudyLife Sciences - Pharmaceuticals"Our strategy using SAP NetWeaver Portal and service-oriented architecture www.sap.com/contactsaplets us combine the best of what SAP and other software industry leaders have to offer in ways that deliver maximum benefit to the business."Pete Lagana, Director of SAP eSolutions, Wyeth
Wyeth has a long history of pioneering customers and sales reps. Rather, Lagana targeted marketing. Doctors save enor-developments in pharmaceuticals and believes the most effective response is mous amounts of time, and Wyeth biotechnology, with leading products often combining SAP and non-SAP soft- saves costs while increasing revenue. in women's healthcare, neuroscience, ware into composite applications and The public-facing portal, www.wyeth.com, musculoskeletal disorders, cardiovas- deploying them quickly and economically. designed and delivered by Lagana and cular therapy, vaccines and infectious his team, is such a critical value driver disease, hemophilia, immunology, oncol- Lagana and his team have developed a to all involved that it has received sever-ogy, and nutritionals. Household-name combined portal and service-oriented al awards from health and pharmaceuti-Wyeth products like Advil, Centrum, architecture (SOA) strategy as the foun- cal industry groups such as the Medical and Robitussin are among the best- dation for the composite applications Marketing Association.selling medicines in the world. necessary to meet the market's challenges. Through Lagana's vision, Wyeth has a A Platform for Ready Incorporation An Appreciation of the Ability to library of application servi... [download for more]