Making Media Move Across Digital Media Supply Chains

Never before has the Media and Entertainment (M&E) industry seen such a rapid change in business models, adoption of digital technologies, and global, distributed, collaborative workflows. New business ventures, consolidation of terrestrial-based television stations, broadband penetration, time-to-market pressures, and shifting audience viewership are some of the ingredients that are contributing to the re-definitions that are taking place in the M&E industry and accelerating the need for digital media distribution management.This paper discusses how content holders must examine their acquisition formats and workflow processes in order to create and deliver content to new business models that are appearing in the market place.