Securing What's at Risk: A Common Sense Approach to Protecting Users Online

Securing What's at Risk: A Common Sense Approach to Protecting Users Online July 2008
© Copyright 2008 Entrust. All rights reserved. Securing What's at Risk: A Common Sense Approach to Protecting Users Online
Entrust is a registered trademark of Entrust, Inc. in the United States and certain other countries. Entrust is a registered trademark of Entrust Limited in Canada. All other company and product names are trademarks or registered trademarks of their respective owners. The material provided in this document is for information purposes only. It is not intended to be advice. You should not act or abstain from acting based upon such information without first consulting a professional. ENTRUST DOES NOT WARRANT THE QUALITY, ACCURACY OR COMPLETENESS OF THE INFORMATION CONTAINED IN THIS ARTICLE. SUCH INFORMATION IS PROVIDED "AS IS" WITHOUT ANY REPRESENTATIONS AND/OR WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, BY USAGE OF TRADE, OR OTHERWISE, AND ENTRUST SPECIFICALLY DISCLAIMS ANY AND ALL REPRESENTATIONS, AND/OR WARRANTIES OF MERCHANTABILITY, SATISFACTORY QUALITY, NON-INFRINGEMENT, OR FITNESS FOR A SPECIFIC PURPOSE. © Copyright 2008 Entrust. All rights reserved.
© Copyright 2008 Entrust. All rights reserved. Page ii www.entrust.com Securing What's at Risk: A Common Sense Approach to Protecting Users Online
Table of Contents
1 Introduction ..............................................................................................1
2 The Threat to Online Identity...................................................................1
3 Entrust IdentityGuard - Versatile Authentication Platform ...............6
4 Flexible, Risk-Based Security ...............................................................12
5 Easy to Use, Low Cost to Deploy .........................................................13
6 Architecture and Integration .................................................................15
7 Conclusion..............................................................................................16
8 About Entrust .........................................................................................16

© Copyright 2008 Entrust. All rights reserved. Page iii www.entrust.com Securing What's at Risk: A Common Sense Approach to Protecting Users Online
1 Introduction
The Internet has created significant opportunities for organizations to move processes online, benefiting both from the delivery of new services as well as the reduction of costs versus traditional transactions. However, with this opportunity also comes inherent risk - especially in the absence of appropriate security to protect the identities of users online. Even today, organizations are still experiencing a rapid increase in the incidence of online identity attacks. Typical attacks to perpetrate these crimes include phishing, man-in-the-middle and malware, and result in the rapid increase of online user identities being stolen at an alarming rate. 1As reported in February 2007, financial institutions were the targets of 92.6 percent of all online phishing attacks. These attacks are a risk to organizations not only because of the financial losses but, more importantly, they undermine user confidence in online services - preventing organizations from fully realizing the savings from online transactions compared to the traditional phone-based or brick-and-mortar channels. Taking steps to increase protection of user identities is becoming an imperative for any organization that wants to continue leveraging the Internet to extend services to customers. This whitepaper will explore these issues and offer innovative new tools for combating the threat of online identity fraud.
2 The Threat to Online Identity
Organizations are relying on the Internet more heavily today than ever before to reach their customers and partners. For the Internet-savvy customer, it provides a more convenient way of accessing services and performing transactions. For the organization, it can translate into a competitive advantage as well as delivering significant cost savings versus traditional phone-based and brick-and-mortar transaction methods. Further, in a multi-channel environment, online services can help increase customer r... [download for more]