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Why Advocacy Matters to Retailers

IBM-America
By : IBM-America
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Published : Jun 11, 2008
Length : 12
Type : White Paper
 
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Overview :
In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors. Download the white paper and find out what key retailer attributes drive consumer advocacy.
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Customer Experience Management , Customer Relationship Management , Customer Satisfaction
 
In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors.Download the white paper and find out what key retailer attributes drive consumer advocacy.
    
 
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